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OPINION - Leader - Devolving power is a key challenge for global brands

the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft...Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft. But saying the words is a lot easier than delivering on them, and in many ways it s getting ...

PRIVATE VIEW

. But as I and I and I would say, methinks the ending s clart. Big up. MICROSOFT Project: MSN ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

in the UK. 1980 - IBM chooses Microsoft to write the operating system for its new computers ...

Briefs

, will have billings of more than pounds 65m. Clients include Vodafone, Ford, Microsoft, BT and Anheuser..., will have billings of more than pounds 65m. Clients include Vodafone, Ford, Microsoft, BT and Anheuser ... worldwide for children. Microsoft Hotmail is sponsoring TFI Nightly, the Sunday-Thursday early ... sponsorship deal between Microsoft and UK radio. The deal includes on-air credits with the show. TFI Nightly ...

The future of FMCG.com: Online investment among FMCGs is soaring as they start to harness the power of the internet

-up came last year, when it unveiled deals with AOL and Microsoft. The firms billed the move ...

REVIEW

licence fee for its digital services. The Guardian Microsoft is developing a games console ...

Briefs

continues with an online auction on September 12, supported by campaign backer Microsoft and hosted ...

MEDIA: Briefs

. Carlton s TV and online divisions have concluded their trial with Microsoft WebTV with a project based ...

NEW MEDIA: Briefs

by CWC, Ladbrokes and US venture capital fund Vencom, has signed up with Microsoft to develop applications on Microsoft s TV PAK, a TV adaptation kit for the web. Clarity, the online business ...

STOP PRESS

. Such events include the Budget, the Queen s Speech and party conferences. Microsoft has emerged ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.