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CAMPAIGN REPORT ON EUROPEAN MEDIA: The new internet order - Most internet advertising in Europe is country-based but new moves to develop common standards and improve research should make it easier to run ad campaigns across the Continent. Robert Gray rep

24 Sep 1999 | by ROBERT GRAY

, Microsoft and Deutsche Telekom. Its audience has a strong male bias - 77.2 per cent male to 22.8 per ... Consulting, Subaru, ZDF, Union Investment and Microsoft. www.passagen.se Scandinavia Online s passagen ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Digital leaders - Which European countries and companies are ahead of the digital TV game?

24 Sep 1999 | by HILARY CURTIS

. Why do you think Microsoft is so keen to be involved here? Jeremy Swinfen-Green, group ...

Thomson Multimedia plans ’internet TV’ with Microsoft

23 Sep 1999 | by ANNE-MARIE CRAWFORD

A revolutionary television set, offering integrated internet access and Microsoft software, could...A revolutionary television set, offering integrated internet access and Microsoft software ... venture, TAK, in which Microsoft holds a 30% stake. The sets will be launched next year in France ... internet access on TV is a major breakthrough. Earlier this year, Microsoft launched the first UK ...

MEDIA: Times launches pounds 35m schools software offer

23 Sep 1999 | by ANNE-MARIE CRAWFORD

be exchanged for free software from Time Computers list of 20 leading suppliers, including Microsoft ...

MARKET RESEARCH: Seeking the truth about real loyalty - Identifying the secret of brand loyalty requires true skill, writes Robert McLuhan

23 Sep 1999 | by ROBERT MCLUHAN

Microsoft and IBM. Speed of response is crucial when dealing with products that have a life cycle ...

Why CEOs should be a brand’s best friend: From Michael Eisner to Richard Branson to Bill Gates, the world’s top CEOs know their brand is their company’s most strategic asset, while the correlation between a customer-focused, market

23 Sep 1999 | by CRAIG SMITH

: Michael Eisner at Walt Disney, Louis Gerstner of IBM, Microsoft s Bill Gates, John Welch at General ...

NEW MEDIA: Flightbookers revamps online service

23 Sep 1999 | by BEN ROSIER

such as Travelocity, Microsoft-owned Expedia and Lastminute.com, as well as the more broad-based online auction ...

NEW MEDIA: Sainsbury’s to run recipes on newspaper site

21 Sep 1999 | by ROBERT GRAY

better response than traditional banner ads. Sainsbury s is also negotiating with Microsoft to offer access to the recipes on the Microsoft Network home page - an internet starting point for many ...

RBI looks to beef up ad team to boost online publishing

20 Sep 1999 | by JAMES CURTIS

with Microsoft has given RBI s recruitment sales ambitions a significant boost. The deal makes totaljobs ...

BRIEFS

20 Sep 1999 | by COLIN GRIMSHAW

York. Microsoft is selling advertising space in the error messages that appear in Windows ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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