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FEATURE REVIEW OF THE YEAR: PR in the 21st century - The best of times, the worst of times ... PRWeek looks back at the events of 2000 Rob Gray reports.

of the previously uninhabited island Taransay for its docu-soap Castaway 2000. Microsoft had to deal with a ... worldwide after being spread through Microsoft s Outlook e-mail system. June The summer started ...

FOCUS: NEWS SERVICES - Access all areas. Contrary to the ongoing hype, WAP technology is still very much in its infancy. But its potential as a communications tool between PROs and journalists is immense. Stephanie France reports

and listen would involve a company such as Microsoft and the launch of a piece of ground-breaking technology. At present Microsoft does not have a WAP-compatible desk-top browser. If for argument s sake, Microsoft ... GPRS phone at the very least. But if Microsoft were to launch a WAP-compatible desktop browser, to use ...

INTERNATIONAL: Oracle recruits former White House press man

was further damaged this summer when it admitted hiring a firm to trawl through Microsoft rubbish bins ...

Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

AGENCY 2001: Top 20 public relations agencies - PR firms keep on the takeover trail. Mergers and takeovers by some of the big communications groups show how buoyant public relations is. Ken Gofton reports

is on a mission to close the gap.' MICROSOFT'S MOVE OUT OF TEXT 100 For almost 20 years, the Text 100 Group has handled the vast bulk of Microsoft's UK public relations and quite a bit of its ... -after pieces of business of the year. August.one, the Text subsidiary that looks after Microsoft, decided ...

INTERNATIONAL: Former EC adviser lands Brussels role at Microsoft

BRUSSELS: Microsoft has handed its newly-created senior corporate affairs role for Europe to former...BRUSSELS: Microsoft has handed its newly-created senior corporate affairs role for Europe ... and corporate affairs team, Lafitte will be based in Microsoft's Brussels office. Microsoft Europe chairman emeritus, Bernard Vergnes, said: 'We have a great opportunity to expand the scope and context of Microsoft ...

INTERNATIONAL: Brooks named as new August.One global CEO

in London and Sydney over the past eight years, was instrumental in the agency's win of the Microsoft ...

FEATURE: Buying into brands - New research shows there is a global consensus on corporate branding The way this is communicated is a different matter. Mary Cowlett takes an exclusive look

responses were Microsoft s Bill Gates, Virgin s Sir Richard Branson and General Electric s Jack Welch ...

MEDIA BRIEFS: msn.co.uk gets news content from ITN

ITN is providing wide-ranging news content for MSN, the consumer internet service of Microsoft...ITN is providing wide-ranging news content for MSN, the consumer internet service of Microsoft, in a new deal. MSN's home page and news channel will receive domestic, international, business, sports and entertainment news from ITN as part of the broadcaster's continuing extension of its brand. The site, msn ...

INTERNATIONAL: Microsoft denies WSJ's cash for comment claim

NEW YORK: Microsoft and its lead lobbying firm Century Strategies have been accused of offering ... network of PR and lobbying partners 'generate grassroots (pro-Microsoft) comments for cash ... . Microsoft spokesperson Rick Miller said: 'It's no secret that Century Strategies is working for us, and it ...

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