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Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

include Toshiba, BSkyB, Microsoft, Compaq, Orange. E-mail infodesk@emschaira.co.uk, web site www ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with

by increased activity by Dell, BT, Microsoft and AOL and new campaigns by BT Cellnet and PC World. Notable ... 5 22 United Advertising Publications 5 26 Microsoft ...

Briefs

side of the Atlantic. Existing 4imprint clients include British Airways, IBM, Microsoft ...

BRAND HEALTH CHECK: amazon.com - Will Amazon continue to deliver the goods? Amazon.com’s value was slashed last week over fears that it may never make a profit. We asked two experts how it should respond

of Microsoft and Crocus.co.uk. VITAL SIGNS Launched July 1995; moved into UK ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

, such as Dell promoting its Business and Professional Systems catalogues; Microsoft offering Windows 2000 ... 21 Institute of Direct Marketing 5 20 Microsoft 5 21 ...

STOP PRESS

for the company. French group Infogames and Microsoft have both been named as possible buyers of the firm, which ...

MEDIA: Can iTV maintain its rapid growth? - Interactive TV was given a kickstart by Open. Andy Fry reports on what comes next

forged a cable grouping which boasts its own powerful content arm. With Microsoft as a 25% shareholder ...

STOP PRESS

months, citing a clash with Microsoft. Honda has appointed The Leith Agency as lead agency ...

OPINION: Marketing Society - Customers now expect a more personal touch

made a profit would end up being the new Microsoft. Now we ve had a correction and stock prices have...The stock market first told us that the internet was the future and that companies which had never made a profit would end up being the new Microsoft. Now we ve had a correction and stock prices have plummeted, but still to price:earnings ratios and valuations far in excess of likely earnings ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.