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STOP PRESS: Coca-Cola to be usurped as brand king

21 Jul 2000 | by JENNIFER WHITEHEAD

by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US....Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US. ...

Briefs

13 Jul 2000 | by CORDELIA BRABBS

side of the Atlantic. Existing 4imprint clients include British Airways, IBM, Microsoft ...

STOP PRESS

22 Jun 2000 | by CORDELIA BRABBS

for the company. French group Infogames and Microsoft have both been named as possible buyers of the firm, which ...

STOP PRESS

15 Jun 2000 | by GAIL KEMP

months, citing a clash with Microsoft. Honda has appointed The Leith Agency as lead agency ...

OPINION: NASH ON ... UNFAIR COMPETITION

19 May 2000 | by JOHN NASH, a director of Task, a creati

In America, Microsoft is threatened with break-up by the courts for contravening fair competition...In America, Microsoft is threatened with break-up by the courts for contravening fair competition laws. On this side of the water, Stephen Byers, the trade and industry secretary, announces measures to open up the car market and improve price transparency. In the meantime, John Lewis ponders ...

CLIENT ROUNDUP

02 May 2000 | by COLIN GRIMSHAW

sponsored by Cartoon Network. - Marketing Week Microsoft is restructuring its marketing ... Microsoft as a caring and accessible company. As part of the revamp, Shaun Orpen s role changes from director of corporate marketing to director of customer marketing. Microsoft says the changes are a ...

INTERNATIONAL: Ketchum takes majority of SEIS

07 Apr 2000 | by ED SHELTON

is in technology, healthcare, brand marketing and corporate reputation. SEIS clients include Microsoft, Mars ...

REVIEW: Marketing and advertising news in the week’s press

10 Mar 2000 | by STEFANO HATFIELD

Procter s satellite broadcasting assets. Microsoft had earlier announced a deal with News Corp s pay-TV arm NDS that will allow co-operation over internet TV services. - The Independent Media buying group Aegis has joined with global private equity firm Warburg Pincus to form Everger, a ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

24 Feb 2000 | by MARY COWLETT

, while retaining their traditional supporters in the business world. Until two years ago, Microsoft, a ... Khwaja, whose agency August.One handles the majority of Microsoft s outsourced PR, this activity has been maintained, but with two crucial additions: Our brief now is to get Microsoft to the home PC ...

New Media: Unilever product sites target younger women

17 Feb 2000 | by BEN ROSIER

. Earlier this month, the company signed an agreement with Microsoft to promote its products across ...

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