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Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

M&S shifts online strategy with e-commerce deals

with the signing of e-commerce deals with beeb.com, Microsoft Network, Telewest and BSkyB’s Open digital...LONDON (Brand Republic) – Troubled UK retailer Marks & Spencer is to announce a major shift in online strategy today with the signing of e-commerce deals with beeb.com, Microsoft Network, Telewest and BSkyB’s Open digital interactive services. The high-street retailer is believed to have agreed three ...

Global forces: Truly valuable brands are global. Jane Bainbridge reports on Interbrand’s international brand survey

to hold on to its top slot for some time to come. Microsoft - its nearest rival - may have seen its ... the high-tech crisis in the US stock market has taken its toll on Microsoft s market capitalisation ... . At the moment, all of Microsoft s products are bundled together under one brand. If it is split in two ...

STOP PRESS

for the company. French group Infogames and Microsoft have both been named as possible buyers of the firm, which ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o

software brand become more famous than Microsoft. The time of the non-American global brand, he feels ...

HOTLINE

of the company or product that they are looking for. The service, in which Microsoft has a 20 per cent stake ...

Client Roundup

. - Marketing Week Microsoft.com, the software giant s corporate website, overtook Freeserve as the most visited website in the UK in February. Microsoft had a 31.9 per cent reach among web users ...

DIRECT: Briefs

Microsoft UK has appointed KLP Euro RSCG to join its agency roster. KLP will work with sister...Microsoft UK has appointed KLP Euro RSCG to join its agency roster. KLP will work with sister agency, Euro RSCG Wnek Gosper, which handles Microsoft s UK ad account. KLP will be tasked ... director of Microsoft UK; and Martyn Lambert, marketing director of Dell UK and Ireland. The event takes ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.