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Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

Vivendi cuts ties with News Corp

. Murdoch is currently negotiating a deal with Microsoft which could see the software giant becoming a ...

HOTLINE

Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike...Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike and Starbucks this week on Channel 4 News. Klein accused them of creating a spiritual mythology around their corporations but not honouring their promises. ...

STOP PRESS

former role. Microsoft is teaming up with online retailer Amazon.com in a move ... of Microsoft s Reader software for downloading and displaying text on a PC or handheld digital device ...

NEW MEDIA: Briefs

spent two years as chief operating officer of US-based MSBET, a subsidiary of Microsoft and BET (Black ...

DIARY: EVENING OUT AT ... BOOBNIGHT - Claire Sames is caught in a web of drunken schmoozing

. It turns out that Cheryl East, who works in recruitment sales at Microsoft Networks, is pitching to her ...

Stop Press

, which holds a 25% stake in Telewest. However, any merger could be blocked by Microsoft, which owns a ... lifestyle. The posters, by CWG, ran for two weeks in March and will not be repeated. Microsoft ...

CLIENT ROUNDUP

and Microsoft is hot on its heels. The brand suffered a contamination scandal and senior management changes ...

REVIEW: Marketing and advertising news in the week’s press

by Interbrand. It is now just dollars 2.3 billion ahead of Microsoft. General release Brann ...

Coca-Cola fights off Microsoft to remain top brand

value has fallen by 13% and Microsoft is now hot on its heels....Coca-Cola is still the world s number one brand, according to Interbrand s annual survey - but its value has fallen by 13% and Microsoft is now hot on its heels. Coke suffered a torrid ... . Microsoft is now valued at just over pounds 2bn less than Coke and leads the pack of technology brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.