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Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

Money Central goes live as insurance site goes under

Microsoft is launching Money Central UK, a personal finance channel on its MSN consumer portal...LONDON (Brand Republic) - Microsoft is launching Money Central UK, a personal finance channel ... for information and quotations, they turn to the telephone to make the transaction. Microsoft, however ... are paying an average of 1m a year to be associated with the Microsoft brand, according to a Financial Times ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

e-books fail to excite consumers

-books would replace the paper format. Microsoft recently announced partnerships with Amazon and Barnes ...

Is loyalty past its sell-by? - Exclusive research from Carlson Marketing Group reveals that quality of staff, prices and trust, rather than rewards, affect consumer store choice

require a PC to use MP3 files. However, entertainment consoles such as PlayStation2 and Microsoft s X ... and Microsoft in a strong position, and both have been busy developing secure file formats. As wireless ...

M&S shifts online strategy with e-commerce deals

with the signing of e-commerce deals with beeb.com, Microsoft Network, Telewest and BSkyB’s Open digital...LONDON (Brand Republic) – Troubled UK retailer Marks & Spencer is to announce a major shift in online strategy today with the signing of e-commerce deals with beeb.com, Microsoft Network, Telewest and BSkyB’s Open digital interactive services. The high-street retailer is believed to have agreed three ...

Microsoft and Amazon to sell digital books online

Microsoft is teaming up with online bookseller Amazon.com to offer digital books over the internet....LONDON (Brand Republic) - Microsoft is teaming up with online bookseller Amazon.com to offer digital books over the internet. The deal will see Amazon using Microsoft’s Reader software to download electronic books that can be read onscreen on a PC or a handheld device. Microsoft wants to increase ...

MOVERS

Mackenzie joins from WWAV Rapp Collins to become account director for Microsoft. Sarah MacMillan joins ...

REVIEW: Marketing and advertising news in the week’s press

takeover bid from United Pan-European Communications. But Microsoft, which holds a 23.6 per cent stake ...

Microsoft and Barnes & Noble to open online store

Microsoft and online bookseller Barnes&Noble.com are joining forces to open a digital bookstore....LONDON (Brand Republic) - Microsoft and online bookseller Barnes&Noble.com are joining forces ... onscreen, or as hard copies which will be printed on demand. As part of the deal, Microsoft will be launching a new version of its free software for reading on-screen. The deal also involves a Microsoft ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.