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Microsoft tops US media image index

19 Nov 2001 | by Sylvia Westall,

NEW YORK - Microsoft is the US company with the most positive image in the media, according...Despite some negative coverage associated with Microsoft's anti-trust case, the company scored ... for Microsoft during the first part of the year. Other winners included Walt Disney, IBM, AOL Time Warner ... responsibility. Research director KC Brown said, "Microsoft received considerable negative coverage ...

Amazon.com marketing chief quits

19 Nov 2001 | by Staff,

will oversee the worldwide application software division until he leaves. He joined in 1997 from Microsoft ...

WPP buys Clinton re-election
polling and research firm

16 Nov 2001 | by Gordon MacMillan,

have included AT&T, Coca-Cola, American Express, BP Novartis and Microsoft. The firm ...

Friends Reunited among UK top 20 sites

13 Nov 2001 | by Claire Billings,

by long-established and well-known brands such as MSN, Yahoo!, Freeserve, Ask Jeeves and Microsoft ...

MSN launches gambling channel

08 Nov 2001 | by Sylvia Westall,

The microsite has four areas of gambling: casino, lottery, pools and fixed odds. The channel also includes a bet search engine provided by Bet Genius. It is the first website to offer net users a choice of gambling options from different companies. Microsoft hopes to market the online gambling service ...

Timeline: The battle for DirecTV

02 Nov 2001

-TV group DirecTV. October 30 -- Microsoft potential investor in Sky Global Murdoch adds Microsoft to a list of potential investors in Sky Global after he meets with Bill Gates to talk about ...

How Murdoch's US dream
could have reached its end

30 Oct 2001 | by Claire Billings,

's mushrooming satellite empire. Microsoft had put up 2.9bn ( 2bn) in support of the deal and John Malone ...

News Corp marketing chief joins
Hollywood talent agency

30 Oct 2001 | by Jennifer Whitehead,

handled jointly have included Coca-Cola, Microsoft, Yahoo! Entertainment, Dell and TiVo. If you ...

EchoStar wins battle for DirecTV
as Murdoch walks away

29 Oct 2001 | by Gordon MacMillan,

who worked the US government's case against Microsoft. The EchoStar deal amounts to a ...

News Corp whips up competition
concerns as EchoStar edges ahead

26 Oct 2001 | by Claire Billings,

Global, which is Murdoch's holding company for his satellite assets. Microsoft is set to inject 2 ...

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