BRAND HEALTH CHECK: Egg - Is Egg right to aim for a mainstream image? Egg and HHCL built a brand that stood apart from run-of-the-mill financial brands. So what's the logic behind an agency and strategy shift, asks Suzy Bashford
08 Nov 2001 | by SUZY BASHFORD
Microsoft and high street chemist Boots. But the results also reflected a slowdown in customer ...



