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PEOPLE: Appointment at Zentropy Partners

19 Dec 2001

Digital agency Zentropy Partners has hired Kathleen Holman to head its information architecture team. She will be developing user-focused products and services for the company's clients including Microsoft and Unilever. Holman previously worked for US interactive technology firm AtomicTangerine ...

TOP 50: Advertising by numbers - The internet might not be the media darling it once was, but there are still some success stories out there. Revolution rounds up the UK's biggest online media properties

19 Dec 2001

one location. www.msn.co.uk Owner: Microsoft Monthly UK impressions: 296.12m, according to IDSS, Microsoft's worldwide tracking tool for MSN Unique users: 14.2 million (IDSS) Ave length of session ... of advertising, including scratch-off banners and scrolling text. Contact: John Baron Tel: 020 7434 6553 jbaron@microsoft ...

PR viewed as best hope in resuscitating tech brands

17 Dec 2001 | by JULIA HOOD

for the company. Increasing visibility with the media was the second-most-popular response. Microsoft ... value in the past year? 1 Microsoft: 224 2 IBM: 153 3 Dell: 117 Which three technology companies ...

THE BOOK OF LISTS: The 10 Biggest global account moves

17 Dec 2001

on the receiving end of the enormous billings fillip. 6. McCann-Erickson Worldwide won big on Microsoft ...

THE BOOK OF LISTS: The 10 Most talked about international brands

17 Dec 2001

There's been no escaping Bill Gates' latest 140 million launch extravaganza. Microsoft's biggest ...

THE BOOK OF LISTS: The 10 Coolest digital gadgets

17 Dec 2001

by Porsche. Woof! 6. PlayStation 2 Oh come on. You know you want one - well, until Microsoft ...

THE BOOK OF LISTS: The 10 Worst kept secrets

17 Dec 2001

year, word was that Microsoft would soon fill the void. It assigned lead status to the agency ...

MEDIA: PC SOFTWARE - Media Roundup. Window of opportunity narrows for software stories

17 Dec 2001

who represents Microsoft's PC games division. There are the handful of occasions when PC software becomes a front-page story, such as when it was revealed that in Microsoft's Flight Simulator ...

The best and worst PR of 2001

17 Dec 2001

? 1. Microsoft Is it that annoying little humanized paperclip thingummy that pops up in the corner ... Microsoft. 2. Ford When Ford's most profitable line, the top-selling sports utility vehicle ...

NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

14 Dec 2001

! HHCL & Partners/Optimedia 172,000 63 7 Microsoft MSN Euro RSCG/Media Planning ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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