Microsoft's Xbox kicked off a renaissance year for Bartle Bogle Hegarty, as speculation over the destination of the 52.6m launch task kept the industry awake through what was otherwise a non-starter for new-business. BBH finishes the year having just picked up the much smaller but equally prestigious ...
Zentropy Partners has won the account to develop Microsoft's business websites, ousting Zinc ... -to-business, business-to-partner and education channels on the microsoft.com UK site. Zentropy will develop ... -Erickson Worldwide, was awarded Microsoft's 290 million global ad account in March, stripping the 7 million UK ...
their slice. It's simple, well executed and should work. Microsoft uses Crouching Tiger, Hidden Dragon ... Photographer: Lesley Davies-Evans Exposure: National press, adrails and washrooms MICROSOFT Project ...
of the economic downturn. But this 200 million is exactly the amount of corporate weight that Microsoft ... . But wait a minute, it doesn't stop there. Microsoft has promised it will spend 1 billion on marketing ... on Microsoft, says: "It's enough to do a good job." And she may be right when you consider that, according ...
Microsoft has kicked off its biggest-ever launch campaign for Windows XP, the long ... of a 200m ( 140m) global marketing assault by Microsoft alone, with added spend by strategic ... time. "We've worked closely with Microsoft to ensure XP is optimised for the Pentium IV processor so ...
clients such as Compaq and Micro-soft, but also applies data analysis successfully for businesses ...
Microsoft is to pour 200m ( 140m) into the global launch campaign for its long-awaited Windows XP operating system. The ads will carry the tagline 'Prepare to fly'. The campaign ... ). The ads will show ordinary people from all ages and backgrounds interacting with Microsoft technology ...
Sendo, the mobile handset manufacturer in which Microsoft acquired a stake in July, has appointed Burkitt DDB to build its brand awareness globally as it looks to take on more established players Nokia and Ericsson. Burkitt DDB is developing in-store material to promote Sendo in phone ...
Microsoft has overhauled Hotmail, its flagship web-based e-mail service, in the service's most fundamental upgrade since its launch. In a move designed to encourage users to develop a commercial ... to download an MSN-branded version of Microsoft's Internet Explorer. "The old interface looked dated ...
Microsoft has confirmed that Universal McCann has picked up the pan-European media planning and buying for the launch of XBox. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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