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Xbox launches £2.5m mail and online CRM drive

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more...in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail ... details are already held by Microsoft. The playmore.com website is being relaunched to include more areas of interest such as gaming, which will enable Microsoft to learn more about the people who buy ...

Internet advertising group supports bigger banner sizes

The US internet group, whose members include Microsoft, AOL Time Warner and Yahoo!, is backing a new larger universal ad size and three others in a move that it says will make banner ads simpler and more cost effective. The IAB is calling the new sizes the "Universal Ad Package". It said its members ...

AGENCY 2002: New Media Agency of the Year - Agency Republic

. Ongoing projects for Hewlett-Packard, Microsoft and Royal Bank of Scotland have ensured Zentropy stays ...

AOL Time Warner to slash internet division

as falling advertising revenue, AOL has faced intense competition from rival Microsoft and has had to drop ...

MEDIA BRIEFS: Future Digital websites revamped

that it was to launch an online version of Microsoft Windows XP: The Official Magazine.

E-commerce firm merges divisions as Meyer departs

the world, such as Siebel's recent alliance with Microsoft.' He added that while he will be drawing up a ...

BT mulls broadband marketing channel on Sky

it sign a deal with Microsoft to develop a number of services for use on broadband. The telecoms firm ...

MSN hires former Expedia director

travel company's inception in 1998, when it was owned by Microsoft, and left two months ago (Marketing ... . Microsoft sold Expedia early last year to USA Networks. ...

Microsoft names Xbox Live launch marketer

Microsoft has appointed Amy Foxwell to spearhead the launch of its online gaming service Xbox Live...as Microsoft is poised to start beta-testing the system in the UK among a few hundred trialists. Customers plug ... . Microsoft is pinning much of its growth strategy on the rapid uptake of Xbox Live among hardcore gamers ...

MSN 8 to launch in UK with biggest online campaign

A multi-million-pound campaign created by AKQA kicks off on November 26, following on from the launch of the product in the US tomorrow (Thursday). A key part of MSN 8 is a piece of Microsoft child ... . While it will continue to operate its existing free services, the product signals Microsoft's attempt ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.