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Xbox launches £2.5m mail and online CRM drive

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more...in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail ... details are already held by Microsoft. The playmore.com website is being relaunched to include more areas of interest such as gaming, which will enable Microsoft to learn more about the people who buy ...

Tim Carrigan to leave OgilvyInteractive UK

that OgilvyInteractive picked up clients including Virgin, Microsoft, Prudential and Unilever. He has also worked ...

AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct

promotions, Black Cat has won business from Coral, HFC Bank, Kellogg, Microsoft, Motorola, Nestle, Pfizer ...

CRM's impact on the bottom line

, particularly for well-known names such as Microsoft and McDonald's. The difficulty is how to quantify ...

Hitachi Data hires Gyro for B2B task

, such as Microsoft and Oracle, and its distributors or channel partners, such as Computacenter and Morse. The drive ...

Craik Jones to open digital unit with former Arawak staff

's. Arawak's own portfolio includes Microsoft, the British Heart Foundation, and Paramount Comedy Channel ...

Microsoft hands store promotions task to Black Cat

LONDON - Microsoft UK has appointed Black Cat to develop a series of below-the-line campaigns...The global computing giant has handed Black Cat a brief to launch an initial push for software products, with work running in retailers such as Dixons Stores Group-owned PC World. Microsoft marketing ... including EHS Brann, which handles Microsoft's direct marketing across the UK. There has been speculation ...

BT finds way around Oftel rules to build marketing database

broadband services will be launched in partnership with a number of content firms including Microsoft, Yahoo ...

Microsoft selects US marketer for CRM

LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship..., Middle East and Asia. A key part of the job will be promoting higher-value products to Microsoft ... upgrades more easily and lock in customers for longer periods. Microsoft began a £20m campaign earlier ... instantaneously, with the strapline 'one degree of separation'. Microsoft is the official software sponsor ...

DIRECT BRIEFS: Carlton TV promotes its CiTV summer roadshow

, promoting its 'Loony Tunes' water brand, and Microsoft. Other contributors include CD:UK Magazine, Chupa

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.