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Xbox launches £2.5m mail and online CRM drive

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more...in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail ... details are already held by Microsoft. The playmore.com website is being relaunched to include more areas of interest such as gaming, which will enable Microsoft to learn more about the people who buy ...

Internet advertising group supports bigger banner sizes

The US internet group, whose members include Microsoft, AOL Time Warner and Yahoo!, is backing a new larger universal ad size and three others in a move that it says will make banner ads simpler and more cost effective. The IAB is calling the new sizes the "Universal Ad Package". It said its members ...

AOL Time Warner to slash internet division

as falling advertising revenue, AOL has faced intense competition from rival Microsoft and has had to drop ...

Campaign against Santa Claus launched in Germany

to question whether Santa's appeal was waning. Several years ago, Microsoft launched a TV campaign showing ...

Ray Kelly resurfaces to join Just Media board

and Unisys/Microsoft. If you have an opinion on this or any other issue raised on Brand Republic, join ...

David Brent creator Gervais to star in disability ads

between disability charity Leonard Cheshire, Microsoft and recruitment site Totaljobs.com. If you have ...

Agency Assessments unveils global expansion

, Electrolux, Eurostar, Eurotunnel, Guinness, Heinz, Microsoft, Pernod-Ricard, Shell, Six Continents, Sony ...

Telegraph scoops six-figure Microsoft deal

LONDON - Telegraph Group has scooped a deal with Microsoft to be the software giant's main media...Microsoft-sponsored tabloid supplements. The first will be an advertorial, while the second and third issues ... and marketing to support the "Amazing PC" campaign, which is the name being applied to Microsoft partners ... of the supplements will carry a competition offering the chance to win an "Amazing PC". Nick McGrath, Microsoft ...

BT mulls broadband marketing channel on Sky

it sign a deal with Microsoft to develop a number of services for use on broadband. The telecoms firm ...

Console game ads banned for being offensive

LONDON - Print advertisements for new games for rival consoles PlayStation2 and Microsoft Xbox

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.