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THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1970s

22 Nov 2002 | by JASPAR SHELBOURNE, the executive creative director at J. Walter Thompson London

company called Microsoft. Winter of discontent. On a personal level, I was splitting my time equally ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

executives and to show that value in its accounts. 2. MICROSOFT It is a tribute to the strength of the Microsoft brand, that despite the global tech slump, the world's leading software provider has lost only two ... with the US Government, but its anti-trust troubles still rumble on in Europe. However, Microsoft remains ...

OPINION: Cherish brands and watch your profits increase

08 Aug 2002 | by LAURA MAZUR, a business writer

consider the combined worth of the top five: Coca-Cola (£44bn), Microsoft (£41bn), IBM (£33bn), GE (£26bn ...

Asda wins its slice fight as top food brands come under fire

26 Apr 2002

, a standard beer across the channel. Having seen Microsoft's Xbox blown away before it reached ... . The difference here is that while Microsoft struggled with its overpriced games console before lopping £100 off ...

MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium

22 Mar 2002

Microsoft gained two firsts with its SMS campaign through 12snap. The software company was the first to use ...

INTERNATIONAL: Harris survey lays firms' reputations bare

25 Jan 2002 | by JULIA HOOD

annual reputation quotient (RQ) survey. Microsoft and Coca-Cola came in second and third ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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