to remove filtersConsole game ads banned for being offensive
06 Nov 2002 | by Claire Billings,
LONDON - Print advertisements for new games for rival consoles PlayStation2 and Microsoft Xbox
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Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more...in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail ... details are already held by Microsoft. The playmore.com website is being relaunched to include more areas of interest such as gaming, which will enable Microsoft to learn more about the people who buy ...
Fifa Football 2003 launches with pan-European push
01 Nov 2002 | by Claire Billings,
'Fifa Football 2003' can be played across a number of platforms, including PC, Nintendo GameCube and Gameboy Advance, Sony PlayStation2, and Microsoft's Xbox. The ads, created by Wieden the focus this year is on the hardcore gamers, as well as the more mainstream segments." The ads were shot over ...
Nintendo readies $140m GameCube onslaught
07 Oct 2002 | by Staff,
has been fighting rival console producers Sony, maker of the PlayStation2, and Microsoft, which ...
Nintendo hits US nightclubs in latest console wars
03 Oct 2002 | by Staff,
. Nintendo has been fighting rival console producers Sony, maker of the PlayStation2, and Microsoft, which ... by $100 (£64) to $199.99, to match Nintendo's GameCube, which retails for $189.99. Microsoft followed suit ...
Xbox 'champagne' ad is a copy claims French film-maker
21 Jun 2002 | by Staff,
PARIS - A French film-maker is suing Microsoft over claims that an ad by London agency Bartle Bogle
Sony kicks off console price war
14 May 2002 | by Gordon MacMillan,
the $299 (£206) price tag, matching that of Nintendo GameCube and challenging Microsoft to do the same....-emptive strike against Microsoft and its Xbox. The Xbox is currently still priced at $299 and Microsoft ... the launch of the Xbox in the UK, Microsoft slashed the price of the console by £100 to £199. This makes ... and Microsoft to reconsider their UK pricing strategy. Unlike Microsoft, the Japanese games company and home ...
It's wizard for Hornby as GameCube debuts and scandal hits Action Man
03 May 2002
, Nintendo's GameCube prepares to KO Microsoft and our eagle-eyed friend was implicated in in price fixing...arrived this week in the UK. Unlike Microsoft, the Japanese games company and home of Super Mario launched ... to take on the "Dark Side" can now be a reality. Microsoft hit back by beginning a new ad blitz on GameCube's launch day, but it just seemed to underlined how badly wrong Microsoft got the launch ...
Asda wins its slice fight as top food brands come under fire
26 Apr 2002
, a standard beer across the channel. Having seen Microsoft's Xbox blown away before it reached ... . The difference here is that while Microsoft struggled with its overpriced games console before lopping £100 off ...
Microsoft hits the 'try again?' button as the government forgets to phone a friend
19 Apr 2002
Microsoft hit the 'try again?' button this week, the government should have phoned a 'Millionaire...What's to become of Bill, was the question on everybody's mind this week as Microsoft's bid to conquer the world of video gaming started to go wrong. Only a month after the launch of the Xbox, Microsoft has slashed the price of the console by £100. Of course, anyone could have told Mr Gates ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
