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INTERNATIONAL: Worx is expanding into Vienna

VIENNA: Munich-based agency Worx is expanding into Vienna after winning Microsoft's brief to look

Microsoft to fill lobby post as Lambert is promoted

Microsoft is to ramp up its UK lobbying efforts and has hired headhunters to find a UK government...Microsoft will be increasingly involved in. It has recently been involved in the preparation ... affairs. This latest announcement comes two months after Microsoft appointed former Oracle vice ...

Barley quits Oracle to claim Microsoft role

Microsoft has named Nick Barley as its UK director of marketing, with responsibility for all...will report directly to Neil Holloway, Microsoft's UK managing director and EMEA vice-president, and gains a ... by Microsoft in the UK. These are August.One Communications for technology, Edelman PR Worldwide ... more than 20 years. This week Microsoft looked set to take the first steps to complying with a ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

executives and to show that value in its accounts. 2. MICROSOFT It is a tribute to the strength of the Microsoft brand, that despite the global tech slump, the world's leading software provider has lost only two ... with the US Government, but its anti-trust troubles still rumble on in Europe. However, Microsoft remains ...

INTERNATIONAL: Microsoft Australia PR job for Howorth

SYDNEY: Microsoft Australia has shifted its PR account - one of the largest in the country...Howorth was shortlisted with Porter Novelli after Microsoft ... of Microsoft's business, working with the legal and corporate affairs division on a regional basis ... is handled by Spin Communications. Microsoft Australia PR manager Selena Adams said the appointment ...

MEDIA BRIEFS: PC Format hires associate editor

of Future's Microsoft Windows XP: The Official Magazine.

INTERNATIONAL: Ballmer memo puts CSR top of Microsoft agenda

REDMOND, WA: Computing behemoth Microsoft has signalled its intent to rebuild its image from...technology; it also involves Microsoft's relationships with its customers and others in the industry ... with partners and customers.' Microsoft PR director Mark Murray said: 'It is a call for action. So we ... -out anti-trust case brought by the US Department of Justice has damaged Microsoft's reputation and painted ...

INTERNATIONAL: Microsoft tops media's admired list

WASHINGTON: Microsoft is the most admired company in the US, according to a survey of some...Journal, and The New York Times. After Microsoft, second spot goes to AOL Time Warner and IBM takes third ... coverage, in Carma's rating, which it calls Impact Quality. Microsoft achieved just forth placing ... to Fortune's list. Fortune's top ten is General Electricity, Southwest Airlines Wal-Mart, Microsoft ...

MEDIA BRIEFS: Future Publishing's magazine on sale this week

XBOX: Future Publishing's magazine for Microsoft's games console Xbox users went on sale this week in advance of the console's launch next month. X Gamer will contain news, previews and reviews related to the device. The editor is Mark Donald. ...

INTERNATIONAL: GDB to help teach Hispanic markets Microsoft benefit

FLORIDA: Microsoft is planning a communications drive to tap into the burgeoning Hispanic small ... . GDB managing partner Seth Gordon said Microsoft's desire to connect with the Hispanic audience ... those owners, and explain to them how Microsoft can improve their business,' he added. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.