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Campaign against Santa Claus launched in Germany

to question whether Santa's appeal was waning. Several years ago, Microsoft launched a TV campaign showing ...

EDITORIAL: Consoles and cola giants stray from the traditional path

is how steeply and suddenly all the manufacturers have dropped their unit prices. Sony, Microsoft and Nintendo now make a loss on every console sold. Where once Microsoft and Nintendo would have been able ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1970s

company called Microsoft. Winter of discontent. On a personal level, I was splitting my time equally ...

POSTER ADVERTISING AWARDS: The Admedia Award - Best Use of Ambient Poster Advertising

SILVER AWARD TITLE: Net AGENCY: Bartle Bogle Hegarty CLIENT: Harvey Eagle, Microsoft Xbox CREATIVE DIRECTOR: Nick Gill ART DIRECTORS: Nick Strada, Marc Hatfield COPYWRITERS: Nick Strada, Marc Hatfield FINALISTS TITLE: Smile AGENCY: Abbott Mead Vickers BBDO CLIENT: Mark Sandys, Guinness ...

Kellogg and Microsoft link up for Encarta on-pack promotion

LONDON - Kellogg is launching a TV advertising campaign supporting a joint drive with Microsoft...is the first brand to sign a third-party promotional deal with Microsoft's Encarta. The partnership ...

OPINION: Cherish brands and watch your profits increase

consider the combined worth of the top five: Coca-Cola (£44bn), Microsoft (£41bn), IBM (£33bn), GE (£26bn ...

General Electric and Microsoft top list of most valuable US corporate brands

NEW YORK - General Electric, Microsoft and Wal-Mart are the world's most valuable corporate brands..., is valued at $61.2bn, ahead of Microsoft at $59.5bn and Wal-Mart at $42bn. Coca-Cola, which is generally ...

DIRECT BRIEFS: Cadbury launches on-pack promotion

include £5000, holidays to Grenada, TIVOs, Microsoft Xboxes and tickets to the Commonwealth Games.

It's wizard for Hornby as GameCube debuts and scandal hits Action Man

, Nintendo's GameCube prepares to KO Microsoft and our eagle-eyed friend was implicated in in price fixing...arrived this week in the UK. Unlike Microsoft, the Japanese games company and home of Super Mario launched ... to take on the "Dark Side" can now be a reality. Microsoft hit back by beginning a new ad blitz on GameCube's launch day, but it just seemed to underlined how badly wrong Microsoft got the launch ...

REVIEW: EHS Brann is making staff redundant

such as Guinness and Eagle Star. Other key accounts - Peugeot, Alliance & Leicester and Microsoft - are also

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.