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STOP PRESS: McDonald's to run SMS promotion

campaign, offering prizes including Microsoft Xboxes, will be run by 12snap.

Microsoft hands store promotions task to Black Cat

LONDON - Microsoft UK has appointed Black Cat to develop a series of below-the-line campaigns...The global computing giant has handed Black Cat a brief to launch an initial push for software products, with work running in retailers such as Dixons Stores Group-owned PC World. Microsoft marketing ... including EHS Brann, which handles Microsoft's direct marketing across the UK. There has been speculation ...

POINT-OF-PURCHASE: How to exploit POP around the globe - Brands have to match their POP to local markets for campaigns to succeed

, Nike and Microsoft. For the Microsoft Xbox launch, I spent two weeks travelling around different ...

General Electric and Microsoft top list of most valuable US corporate brands

NEW YORK - General Electric, Microsoft and Wal-Mart are the world's most valuable corporate brands..., is valued at $61.2bn, ahead of Microsoft at $59.5bn and Wal-Mart at $42bn. Coca-Cola, which is generally ...

Carlton forms cinema advertising joint venture in £62m deal

m (£10.4m) investment in TAK, an interactive TV joint venture between Thomson and Microsoft. Lanny ...

It's wizard for Hornby as GameCube debuts and scandal hits Action Man

, Nintendo's GameCube prepares to KO Microsoft and our eagle-eyed friend was implicated in in price fixing...arrived this week in the UK. Unlike Microsoft, the Japanese games company and home of Super Mario launched ... to take on the "Dark Side" can now be a reality. Microsoft hit back by beginning a new ad blitz on GameCube's launch day, but it just seemed to underlined how badly wrong Microsoft got the launch ...

Asda wins its slice fight as top food brands come under fire

, a standard beer across the channel. Having seen Microsoft's Xbox blown away before it reached ... . The difference here is that while Microsoft struggled with its overpriced games console before lopping £100 off ...

Microsoft hits the 'try again?' button as the government forgets to phone a friend

Microsoft hit the 'try again?' button this week, the government should have phoned a 'Millionaire...What's to become of Bill, was the question on everybody's mind this week as Microsoft's bid to conquer the world of video gaming started to go wrong. Only a month after the launch of the Xbox, Microsoft has slashed the price of the console by £100. Of course, anyone could have told Mr Gates ...

Ryanair and Black Tower go in search of consumers travelling light

it is freed from luggage? Despite years of build-up and some great advertising, Microsoft's Xbox gaming ... be related, Microsoft's third most senior executive, chief operating officer Rick Beluzzo, is resigning after ...

Microsoft is the UK's top choice on the web

are run by Microsoft....MSN.co.uk or MSN.com, while just fewer than 50% visited Microsoft.com and its mail service, Passport ... to how many unique visitors were received throughout January. Microsoft occupies half the top 10 slots with Yahoo.com, in fourth place, being the first non-Microsoft site to appear, ahead of Freeserve ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.