INTERNATIONAL: Harris survey lays firms' reputations bare
25 Jan 2002 | by JULIA HOOD
annual reputation quotient (RQ) survey. Microsoft and Coca-Cola came in second and third ...
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Universal McCann victor in £420m Sony media review
31 Jan 2002 | by Staff,
for Microsoft's Xbox. The Sony PlayStation media account will stay with OMD. Howard Stringer, chairman ...
BRIEFS: Microsoft's former director joins Global Continuity
24 Jan 2002
Microsoft's former director of corporate marketing Shaun Orpen has joined software company Global Continuity as global marketing director. The company has drafted in Orange launch marketing director Chris Moss to develop its brand positioning. ...
Microsoft's Xbox adopts 'positive' brand positioning
24 Jan 2002 | by RAVI CHANDIRAMANI
Microsoft's Xbox is to position itself as a more "positive and inclusive" brand than Sony PlayStation2 as it unleashes its pan-European launch marketing under the tagline 'Play more ... , Microsoft will focus on pushing the games Halo, Project Gotham Racing, Munchies Odyssey and Dead ...
AOL and Freeserve in dispute over No 1 slot
24 Jan 2002 | by MediaWeek
, Microsoft and Freeserve. According to NetValue, Freeserve received 33.9% of UK internet users in December ...
AOL Time Warner files anti-trust suit against Microsoft
23 Jan 2002 | by Staff,
NEW YORK - AOL Time Warner has filed an anti-trust suit against Microsoft for damages done to its...that Netscape, which once rivalled Microsoft's Internet Explorer on the desktop of millions of PC users ... Internet Explorer. Explorer came to dominate the market once Microsoft began bundling the browser with its ... lawsuit. AOL has asked the courts for damages and also to stop Microsoft from doing any more harm ...
PRIVATE VIEW: Steve Dunn, Ogilvy & Mather
18 Jan 2002 | by STEVE DUNN, the executive creative director at Ogilvy & Mather
, for Microsoft Office. The other, and in my opinion, the more profound of the two, says Tool. The copy in each case explains Microsoft Office is for people who don't prat around or tool around. I can think ... Directors: Jon Daniel and Simon Impey Production company: MPC Exposure: National TV 2. MICROSOFT UK ...
ANALYSIS: US firms 'intelligence' offer opens up market - Incepta's acquisition last month of 'competitive intelligence' firm GIS is part of a growing trend, says Gidon Freeman
18 Jan 2002 | by GIDON FREEMAN
were sifted through - as they were in a similar duel between Oracle and Microsoft - litigation ...
FACES TO WATCH 2002: They're very hot and they're working at an agency, media owner, buyer or production house near you. Camilla Palmer profiles adland's future stars
18 Jan 2002 | by CAMILLA PALMER
him as "a super eccentric genius". TRACY BLACHER Blacher has remained at Microsoft where ...
NTL seeks investment from rivals
18 Jan 2002 | by Claire Billings,
LONDON - NTL is confirmed to be in talks with rivals AOL Time Warner, Liberty Media and Microsoft
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
