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Generating buzz about brands

Microsoft relaunch its MSN portal and draw attention to its new search engine capability. The "Where's Hans ...

Craik Jones to open digital unit with former Arawak staff

's. Arawak's own portfolio includes Microsoft, the British Heart Foundation, and Paramount Comedy Channel ...

Craik Jones poised to open digital unit with ex-Arawak staff

's. Arawak's own portfolio includes Microsoft, the British Heart Foundation, and Paramount Comedy Channel ...

INTERNATIONAL: FIPRA draws on public affairs for US foothold

FIPRA - a network comprising ex-government officials who help guide large companies through the anti-trust or merger-approval processes in the European Union - has already worked with US firms for representation across Europe. Microsoft, General Electric, Honeywell, and AOL Time Warner have all previously ...

CUSTOMER PUBLISHING LEAGUE TABLES: Top 30 Customer publishing agencies 2002

and Microsoft's Enterprise Club, targeting business professionals with high-level content. One particularly ... % consumer, 41% B2B. Clients include Lexus, RAC, Microsoft. Member of APA. E-mail julian ...

MEDIA BRIEFS: Future to produce title

MICROSOFT: Future Publishing is to produce another in its series of computing titles for Microsoft

Microsoft hands store promotions task to Black Cat

LONDON - Microsoft UK has appointed Black Cat to develop a series of below-the-line campaigns...The global computing giant has handed Black Cat a brief to launch an initial push for software products, with work running in retailers such as Dixons Stores Group-owned PC World. Microsoft marketing ... including EHS Brann, which handles Microsoft's direct marketing across the UK. There has been speculation ...

DIRECT: Microsoft hands store promotions task to Black Cat

Microsoft UK has appointed Black Cat to develop a series of below-the-line campaigns for its home...-owned PC World. Microsoft marketing agencies services manager David Gregory oversaw the appointment. Black Cat joins a roster of agencies including EHS Brann, which handles Microsoft's direct marketing ...

Expedia hunts for top marketer as Smith leaves job

activity. Expedia is 70% owned by Microsoft, where Smith worked before she was seconded to oversee ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.