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MSN offering the 'next generation' of online advertising

14 Oct 2003 | by Jennifer Whitehead,

-to-viewers, ad-driven model will attract substantially more viewers than subscription-only sites. The Microsoft ... launch in the US this winter. MSN is the portal owned by Microsoft and has 34 local versions available ...

PHD wins Expedia's £4m planning and buying account

07 Oct 2003 | by Ian Darby,

. Its main shareholder, Microsoft, sold its stake last year to the owner of Ticketmaster, USA ...

Future contract arm boosts team following key wins

23 Sep 2003 | by Staff,

for Korg, nVidia, Microsoft and Woolworths.

Morris takes top global interactive media role at Aegis

12 Sep 2003 | by Jennifer Whitehead,

founder member of the Digital Marketing Group in the UK, and was recently invited by Microsoft to share a ...

AOL Time Warner reduces debt with $1bn DVD sale

18 Jul 2003 | by Staff,

Richard Parsons, chairman and CEO of AOL Time Warner, said that the group had now generated $3.8bn (£2.4bn) in cash this year towards its debt reduction, through a legal settlement with Microsoft and the sale of its interests in Comedy Central and GM Hughes. However, this still leaves the company with a ...

British Gas signs up for Carat tool to track DM work

18 Jul 2003 | by Ben Bold,

The media buyer and planner said Flash! enables clients to view the performance of their campaigns via Microsoft Powerpoint on their computer desktops, and allows them to gauge what elements of a direct marketing campaign are working. The software uses graphs and charts to depict information ...

New MSN Messenger offers user-created emoticons

27 Jun 2003

, robust and reliable with MSN Messenger V6. Multiple device integration: Microsoft Tablet PC users can ... are located at europe.advantage.msn.com/worldwide . About Microsoft Founded in 1975, Microsoft (Nasdaq ...

Online is automatic for cars

26 Jun 2003

.advantage.msn.com/worldwide . About Microsoft Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software ...

Microsoft shifts £2.5m media online with McCanns

25 Jun 2003 | by Ravi Chandiramani,

LONDON - Microsoft has ended its relationship with Media Contacts and moved its £2.5m online media...marketing and to develop strategic partnerships and revenue streams. Microsoft brand communications group ... for the online media account for Microsoft's Xbox console. The firm dropped Bartle Bogle Hegarty as its European ad agency for Xbox in April, moving the account to its main agency, McCann-Erickson. Microsoft ...

MSN escalates its global campaign against spam

24 Jun 2003

Spam Buster education site and by working together with Microsoft, industry and government to turn...and government In April in the US, Microsoft launched an anti-spam initiative with other industry leaders ... from unwanted mail. Most recently in June, MSN EMEA announced an extension of Microsoft's existing ... -spam technology. To date, Microsoft's investments in anti-spam technologies have already paid off ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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