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WPP acquires influential Washington DC lobbying firm

10 Dec 2003 | by Gordon MacMillan,

-Cola, PricewaterhouseCooper, Verizon, DirecTV, Tyson Foods and Microsoft. Gillespie is one of the most prominent ...

‘Forget advertising, branding is all about DNA’

14 Nov 2003 | by Paul Holmes

The most notable brands of the past 20 years or so – Amazon, Microsoft, Southwest Airlines, Krispy

TECHNOLOGY: Crackdown on Spam

14 Nov 2003 | by Mary Cowlett

, anti-spam specialist Brightmail estimates that up to half of all global email is junk. And Microsoft ... , while Microsoft launched its anti-spam initiative in June, outlining a four-pronged approach to cracking down on the problem. According to The Red Consultancy, which is co-ordinating Microsoft ...

Edelman signals sectoral hope with global tech role

14 Nov 2003 | by Donna Werbner

According to Edelman, hiring Moore reflects the growth in its revenue from technology accounts in recent months. As well as gaining new business from Infocus, Manugistics, Veritas, Huawei and TSMC, the agency has also picked up fresh work from existing clients Microsoft, Samsung, AT&T Wireless and Synopsys ...

Microsoft offers $250,000 reward for virus arrests

07 Nov 2003 | by Jennifer Whitehead,

LONDON - Microsoft has announced that it will offer $250,000 in reward money to people who provide...-president and general counsel at Microsoft, said: "Malicious worms and viruses are criminal attacks on everyone who uses ... virulent and targeted a Microsoft website giving information on updating Windows to protect against such viruses. No one has been arrested over the attack. Microsoft has joined forces with three law ...

Microsoft shores up security with a Symantec expert

07 Nov 2003

Microsoft has hired Richard Saunders, communications chief at internet security firm Symantec...Saunders has joined Microsoft as corporate PR manager, EMEA, having been EMEA director of corporate communications and PR at Symantec, where he worked for six years. Saunders reports to Microsoft ... of Microsoft as a corporate citizen, as well as promoting secure computer usage worldwide. Saunders said he ...

August.One hires Firefly’s expert in analyst relations

07 Nov 2003 | by Tom Williams

for August.One’s key clients – Microsoft, 3, eBay, Galileo and Casio – as well as building input into other ...

Global round-up

31 Oct 2003

week’s announcement of an alliance with Microsoft, aimed at creating programming standards for software

Maloney & Fox is bought by WagEd for viral expertise

31 Oct 2003 | by Andrew Gordon

New York-based M&F, which will remain a wholly owned subsidiary, has forged a reputation for ‘viral’ or ‘guerrilla’ work. The two firms have worked on joint projects for a decade, first on Microsoft’s Windows 95 launch, more recently on the MSN internet service. Microsoft is Waggener Edstrom’s largest ...

PRWEEK AWARDS 2003: Gold - The Precise Media Monitoring Award - Consultancy of the Year

31 Oct 2003

seized the opportunity for PR ideas to become the central marketing proposition. For Microsoft, Red ...

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