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DIRECT BRIEF: IDM to hold first annual marketing conference

11 Dec 2003

at Microsoft, will chair the conference. Presentations will be given by speakers from companies including

Coca-Cola to extend music links with own download site

09 Dec 2003 | by Chris Scott,

in legal download sites through formats such as Microsoft's Windows Media Player and Apple's iTunes ...

Microsoft calls review of £400m below-the-line work

27 Oct 2003 | by Staff,

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Xbox appoints Tequila\London for £3m EMEA task

16 Oct 2003 | by Ben Bold,

LONDON - LONDON - Xbox, the Microsoft-owned gaming console, has hired Tequila\London as its UK...for finding partners and developing promotional programmes for game launches. Microsoft has established ... "It's good to play together". Microsoft announced that it is spending £40m promoting the European ...

DIRECT: Xbox appoints Tequila for £3m EMEA activity

16 Oct 2003 | by Ben Bold

Xbox, the Microsoft-owned gaming console, has hired Tequila\London as its UK and EMEA marketing...for finding partners and developing promotional programmes for game launches. Microsoft has established ... together' (Marketing September 18). Microsoft announced that it is spending 40m promoting the European ...

Microsoft calls for ban on spammers email harvesting

20 Aug 2003 | by Staff,

LONDON - Microsoft has called for a ban on spammers trawling the internet looking for email...Wilderotter, senior vice-president of business strategy at Microsoft, who was addressing the Progress ... , Microsoft filed 15 lawsuits in the US and UK against companies and individuals alleged to have sent billions ...

British Gas signs up for Carat tool to track DM work

18 Jul 2003 | by Ben Bold,

The media buyer and planner said Flash! enables clients to view the performance of their campaigns via Microsoft Powerpoint on their computer desktops, and allows them to gauge what elements of a direct marketing campaign are working. The software uses graphs and charts to depict information ...

DIRECT: British Gas signs up for Carat tool to track DM work

17 Jul 2003

The media buyer and planner said Flash! enables clients to view the performance of their campaigns via Microsoft Powerpoint on their computer desktops, and allows them to gauge what elements of a direct marketing campaign are working. The software uses graphs and charts to depict information ...

DMA Census 2002-2003 Executive Summary

09 Jul 2003

for Microsoft on the subject of business agility provides some evidence for the concerns faced by the business ... nearly three years of relative constraint both in the UK and globally. Unsurprisingly the same Microsoft ...

Agency Republic to part company with Microsoft Xbox

27 May 2003 | by Claire Billings,

LONDON - Omnicom-owned Agency Republic is not expected to repitch for Microsoft Xbox's pan...Microsoft is reported to have invited other agencies to pitch for the work, although a formal ... -the-line roster, because of difficulties in working across different territories and media. Microsoft refused ... 's Playmore.com website to include more areas of interest, allowing Microsoft to learn more about visitors ...

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