Brand Failures
01 Apr 2003 | by Matt Haig
What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global
, jointly sponsored by leading application vendors Siebel and Microsoft.
What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.