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WPP acquires influential Washington DC lobbying firm

-Cola, PricewaterhouseCooper, Verizon, DirecTV, Tyson Foods and Microsoft. Gillespie is one of the most prominent ...

Exclusive extract from Seth Godin bestseller Purple Cow

'Purple Cow' is already a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable. The ebook of 'Purple Cow' is published by Penguin in January. To read the free chapter you will need the free-to-download Microsoft Reader, which ...

Coca-Cola to extend music links with own download site

in legal download sites through formats such as Microsoft's Windows Media Player and Apple's iTunes ...

Euro RSCG appoints Lepere as global marketing chief

Lepere joins Euro RSCG as executive vice-president and chief marketing officer from McCann-Erickson Worldwide, where he was the executive vice-president responsible for business development. At McCann-Erickson, he led the agency's $500m (£298m) global Microsoft account and he has also held the roles of head ...

Nintendo spends £6m on pre-Christmas marketing push

on the might of Sony PlayStation2 and Microsoft's Xbox.

Microsoft offers $250,000 reward for virus arrests

LONDON - Microsoft has announced that it will offer $250,000 in reward money to people who provide...-president and general counsel at Microsoft, said: "Malicious worms and viruses are criminal attacks on everyone who uses ... virulent and targeted a Microsoft website giving information on updating Windows to protect against such viruses. No one has been arrested over the attack. Microsoft has joined forces with three law ...

Microsoft spurned but undeterred as it eyes up Google

that Microsoft approached the search firm to explore a potential partnership or even a merger with the software...According to a report in the New York Times, Microsoft made its approach before Google began holding meetings with banks ahead of its planned IPO. According to the paper, Microsoft executives ... that it was intent on an IPO. However, despite the setback, the paper reported that Microsoft may still be interested ...

BBC and Microsoft sign deal for Digital Curriculum

LONDON - The BBC and Microsoft have signed a deal that will see the software giant develop...Elsevier lobbied the government to stop the BBC project going ahead. Microsoft won the contract after a ... producers. Microsoft will work alongside its existing partners in the UK education market, HP and BBC ...

Sega signs Red Bull to feature in new Worms 3D game

games consoles including PlayStation2 and Microsoft's Xbox, as well as the PC. In the game, teams ...

Yahoo! reassured as Microsoft extends Overture deal

NEW YORK - Yahoo! investors will be reassured by the news that Microsoft is to extend its deal...recently lost half of its market value when it was announced that its search deal with Microsoft-owned MSN ... with Microsoft in the US and UK through to June 2005. Under the terms of the new deal, the companies have ... . Christopher Payne, vice-president of MSN at Microsoft, said: "Overture has been an important search provider ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.