Yell.com appoints AKQA to take brand's advertising back online
31 Jan 2003 | by FRANCESCA NEWLAND
and Microsoft. Yell.com overhauled its website last November in a bid to reduce the time it took to locate a ...
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INTERNATIONAL: Edelman takes Microsoft Asia-Pacific corporate PR
31 Jan 2003 | by OLIVIA TOTH and SARA CALABRO
HONG KONG: Software giant Microsoft has handed its Asia-Pacific corporate PR business to Edelman...to Microsoft Asia-Pacific group manager of corporate communications Olivier Richard, the review was prompted ... -Pacific region for Microsoft. We have to organise in a way that reflects this'. On Edelman's appointment, he ... . The account brief remains focused on key regional media and analyst relations. Microsoft confirmed 14 ...
Yell.com appoints AKQA to take brand's ads back online
30 Jan 2003 | by Francesca Newland,
and Microsoft. Yell.com overhauled its website last November in a bid to reduce the time it took to locate a ...
The Brand Council case studies: Apple
27 Jan 2003
Microsoft's Windows operating system, saturating the market, Apple began to focus on niche creative ...
Premium TV boosts CRM strategy
27 Jan 2003 | by Staff,
." The new stores will be based on the latest commerce technology from Microsoft and will include features ...
Xbox Gamer title relaunched as console takes off
24 Jan 2003 | by Jennifer Whitehead,
LONDON - Future Network has relaunched its Xbox Gamer magazine in the same week that Microsoft...this week, Microsoft said that Xbox was "firmly entrenched" in the number two spot in the European and US ...
HOTLINE: Production company Moon hires several directors
24 Jan 2003
ad for Microsoft Windows, and Walter Kehr, who has worked on ads for Dupont and Mitsubishi.
Technology: Adapting to the current climate
24 Jan 2003 | by Maja Pawinska
. Metrica's largest clients, such as AOL and Microsoft, have been long-term investors in media tracking, he ...
Xbox names CRM chief for Live gaming
23 Jan 2003 | by Ravi Chandiramani,
on March 14, exactly a year after the console's launch. Microsoft's plans for Xbox Live are believed ... gaming is Microsoft's main strategy against PlayStation 2. Agency Republic and AKQA will market Live ...
NEWS BRIEFS: Microsoft launches outdoor, press and online campaign
23 Jan 2003
Microsoft is launching a three-month multi-million pound outdoor, press and online campaign
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
