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Electronic Arts embarks on hunt for direct agency

13 Dec 2004 | by Staff,

and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...

Claydon Heeley wins Campaign's DM agency award

10 Dec 2004 | by Staff,

that it bedded down a large slice of the $400 million Microsoft business awarded. However, the loss ...

Electronic Arts begins direct marketing hunt

10 Dec 2004

and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...

Top Performers of 2004: Direct Agency of the Year - CHJM

10 Dec 2004

this in the year that it bedded down a large slice of the $400 million Microsoft business awarded. However ...

Former MPG client chief Canter unveils new venture

30 Nov 2004 | by Ian Darby,

and their agencies. Canter's experience includes integrated programming initiatives for brands including Microsoft ...

Framestore: Private View - Animals

26 Nov 2004 | by Malcolm Green, the executive creative director at Delaney Lund Knox Warren & Partners

-production: Framestore CFC XBOX Project: "Mosquito" Client: Microsoft Agency: Bartle Bogle Hegarty Creatives ...

Media: All About ... Interpublic Group's media woes

19 Nov 2004

billion. 6. Universal's client list includes General Motors, Microsoft, Goodyear, L'Oreal, Du Pont ...

Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center

22 Oct 2004

". This is Microsoft's secret weapon as it tries to kill off a whole generation of home-entertainment electronics...The concept: The complete electronic home Media Center From our ever-popular friends at: The Microsoft Corporation Designed in wood-veneer effect by: One Co (www.oneandco.com) ...

Canter quits MPG to set up as a branded content consultant

22 Oct 2004 | by Jeremy Lee

in the UK, having worked with Channel 4 and Microsoft on the series Living in the World. Canter joined MPG ...

Xbox promotes new price of Crystal Xbox through McCann ad

08 Oct 2004 | by Glen Mutel

McCann Erickson is using animation to promote the new price of Microsoft's Xbox....The agency has created a 20-second ad to promote the fact the Microsoft is relaunching its see-through Crystal Xbox and will charge £99.99 for it. The ad opens on a series of black-and-white vignettes of men doing mundane activities, such as filling their car with petrol, working in a laundrette or fishing ...

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