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Agency of the Year: Direct Agency of the Year - Best of the rest

15 Dec 2004

of Microsoft. New business wins for the agency reflected a growing trend - traditional direct marketing ...

Agency of the Year: Field Marketing Agency of the Year - CPM

15 Dec 2004 | by Robert McLuhan

-to-the minute reporting. It was one of just three companies to be shortlisted for Microsoft's 2004 Business ...

Sector Insight: Video games - Platform potential

01 Dec 2004

and Microsoft account for 90% of hardware sales in what is a highly concentrated sector. Sony's PlayStation 2 dominates the market, having sold about 1.6m units in 2003, according to Screen Digest, ahead of Microsoft ... . In November 2003 Nintendo slashed the price of the GameCube from £122 to £79, while Microsoft reduced Xbox ...

Profile: Console convertor - Alan Duncan, Marketing director, Sony Computer Entertainment UK

17 Nov 2004 | by Ben Carter

is critical to PlayStation's strategy. Having seen off the initial threat of Microsoft's Xbox and built ...

HP turns to Cisco for top marketer

10 Nov 2004

capability as it steps up its fight against IBM and Microsoft. Seda, senior director of corporate marketing

Marketing League Table: New media Top 100

03 Nov 2004 | by Drew Barrand

Interpublic. MD Alastair Duncan. No activity breakdown given. Clients include Microsoft, Hewlett ... Accenture, Microsoft, RNLI. www.m-corp.com 50 Atticmedia Founded 1995. Privately owned. Chairman ...

Amanda Aldridge on retail: Traditional toy stores face a Christmas stuffing

27 Oct 2004

), and I don't know of any six-year-old boy without a Nintendo Game Boy, Microsoft Xbox or Sony PlayStation ...

This week: Marketing news from the national press

06 Oct 2004

Retail Consortium said their members were unlikely to do so - The Sunday Times. Microsoft is planning a ...

Youth marketing: Trying too hard

08 Sep 2004

and clothing brand Vans, Microsoft's Xbox games console, mobile phone giant Nokia and skin cream Oxy, marketers ...

Brand Builders: Video Island

02 Sep 2004

-branding business. 1996 Klein joins online technology firm Firefly, which is later bought by Microsoft. 2000 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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