22 Oct 2004
| by Joe Lepper
The Business Software Alliance (BSA), which has members including Microsoft and Adobe, estimates one in three software packages used by UK businesses is illegal, resulting in losses to the industry of around £1bn a year. As the issue was not gaining as much coverage in general media as other intellectual ...
28 May 2004
| by Lynne Roberts
Campaign: Microsoft People Programme
Client: Microsoft
PR team: Edelman and in-house
Timescale...Following a series of well-publicised reputation issues, Microsoft needed to challenge negative ...
in the areas of trust, ethics and honesty. The campaign used Microsoft's first place in The Sunday Times's Best ...
To demonstrate Microsoft's HR leadership to the business community and opinion-formers. To build Microsoft ...
28 May 2004
Microsoft's key objective - to challenge the negative consumer attitudes towards the company.
The decision to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ...
Microsoft's recruitment costs, but has it salvaged the image that consumers have of the company ...
09 Jan 2004
Karen Bergin, head of corporate affairs at Microsoft UK, on the chameleon-like Jacqui Crane...Jacqui came to Microsoft from the agency Profile Corporate Communications (which was later acquired by Grayling). We'd interviewed a great many candidates, but after 20 minutes talking to Jacqui I knew we'd found the right person.
In that first conversation, we already started bouncing around new ...
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