to remove filtersElectronic Arts begins direct marketing hunt
10 Dec 2004
and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...
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Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...
Sector Insight: Video games - Platform potential
01 Dec 2004
and Microsoft account for 90% of hardware sales in what is a highly concentrated sector. Sony's PlayStation 2 dominates the market, having sold about 1.6m units in 2003, according to Screen Digest, ahead of Microsoft ... . In November 2003 Nintendo slashed the price of the GameCube from £122 to £79, while Microsoft reduced Xbox ...
HP turns to Cisco for top marketer
10 Nov 2004
capability as it steps up its fight against IBM and Microsoft. Seda, senior director of corporate marketing
Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center
22 Oct 2004
". This is Microsoft's secret weapon as it tries to kill off a whole generation of home-entertainment electronics...The concept: The complete electronic home Media Center From our ever-popular friends at: The Microsoft Corporation Designed in wood-veneer effect by: One Co (www.oneandco.com) ...
Fraser and Learman complete McCann creative line-up
01 Oct 2004 | by Glen Mutel
includes Bacardi-Martini, Cereal Partners, L'Oreal and Microsoft. - Feature, p28. ...
McCann hires Ward from TBWA London as creative director
27 Aug 2004 | by Claire Billings
and Microsoft.
Sony Ericsson fills global post
04 Aug 2004
Sony Ericsson has poached Microsoft UK digital marketing chief Andrew Warner to become its...Warner takes the role of global brand director, which has been vacant since Dee Dutta was promoted to vice-president of global marketing last year. Warner, who will report to Dutta, had been responsible for Microsoft's digital marketing for its key consumer brands, including Windows and Office. He was previously ...
O'Hanlon takes McCann planning role
30 Jul 2004 | by Claire Billings
O'Hanlon, whose appointment begins immediately, will work across McCann's Microsoft and MasterCard accounts in Europe. He will report to Damian O'Malley, the newly appointed executive planning director, UK and Ireland, and the vice-president of planning, EMEA. While at HHCL, O'Hanlon worked with Rupert Howell ...
Branding news brief: Microsoft and Philippe Starck in partnership
14 Jul 2004
Microsoft has partnered with French designer Philippe Starck to launch what it claims is the UK
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
