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Electronic Arts embarks on hunt for direct agency

13 Dec 2004 | by Staff,

and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...

Electronic Arts begins direct marketing hunt

10 Dec 2004

and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...

PlayStation unveils Killzone with propaganda pack

01 Dec 2004 | by Daniel Farey-Jones,

will rival Microsoft's massive 'Halo' hit on the Xbox, a sequel to which, 'Halo 2', has just been released ...

Sector Insight: Video games - Platform potential

01 Dec 2004

and Microsoft account for 90% of hardware sales in what is a highly concentrated sector. Sony's PlayStation 2 dominates the market, having sold about 1.6m units in 2003, according to Screen Digest, ahead of Microsoft ... . In November 2003 Nintendo slashed the price of the GameCube from £122 to £79, while Microsoft reduced Xbox ...

HP turns to Cisco for top marketer

10 Nov 2004

capability as it steps up its fight against IBM and Microsoft. Seda, senior director of corporate marketing

Microsoft and Intel team up for digital home ad push

05 Nov 2004 | by Staff,

NEW YORK – Intel and Microsoft have launched their first joint consumer campaign, to promote...to show how families can get the most out of combining Intel and Microsoft technology. The creative ... -president of Windows client product management at Microsoft, said the two firms came together because they "share a ... -president of Intel's sales and marketing group, added: "Consumers can feel confident that Intel and Microsoft ...

Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center

22 Oct 2004

". This is Microsoft's secret weapon as it tries to kill off a whole generation of home-entertainment electronics...The concept: The complete electronic home Media Center From our ever-popular friends at: The Microsoft Corporation Designed in wood-veneer effect by: One Co (www.oneandco.com) ...

Microsoft's TV dream moves closer with $20bn launch

12 Oct 2004 | by Sam Matthews,

LONDON - After several failed attempts to crack the TV market, software giant Microsoft...Bill Gates, chairman of Microsoft, is set to unveil a new version of Windows XP Media Center in Hollywood later today, which aims to turn the PC into a TV set. Gates has allocated $20bn (£11.2bn ... US consumers can pick up entry level TiVo systems for as little as $100. Microsoft ...

Google rumoured to be planning Internet Explorer rival

23 Sep 2004 | by Staff,

LONDON - Google could be planning to launch a web browser to challenge the dominance of Microsoft..., is working on the creation of a number of new web tools and has poached former Microsoft staff to help ... . The talk is supported by recent hires at Google. Four people have recently been recruited from Microsoft ... , who was previously on the team working on Longhorn -- the next version of Microsoft's operating system ...

McCann hires Ward from TBWA London as creative director

27 Aug 2004 | by Claire Billings

and Microsoft.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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