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Brand Health Check: Nintendo

Nintendo has always been regarded as offering something different to rivals such as Sony and Microsoft. But with gaming becoming mass-market recreation and manufacturers being forced to cater to a ... , as evidenced by the high-profile launch earlier this month of Microsoft's next-generation console, the Xbox 360 ...

Branding News: Design choice - Xbox 360

Microsoft is on the money with the look of its latest games console, the Xbox 360....stunning range of launch titles, Sony and Nintendo can only watch in awe as Microsoft cleans up ...

Football scores own goal

National Stadium, which is part-owned by the FA, has unveiled Microsoft as the first of four founder ... between the rights it offers partner sponsors and those sold for Wembley. For example, with Microsoft ...

News brief: Microsoft won't halt ad campaign

Microsoft will not halt an ad campaign backing the launch of its next-generation console, Xbox 360

Power 100: Next Generation 2005

BLACHER - CHANNEL 4 Blacher has been the top marketer at Microsoft and in Channel 4's new media ... in the marketing team at Channel 4. Having joined Microsoft, she was promoted to head of marketing after just three ...

Opinion: Marketing Society - Get online to reach youth

by Face, we found that 18- to 25-year-olds cited Sony, Google and Microsoft as the three brands most ...

Profile: Building dreams - Jonathan Gregory, Marketing and commercial director, Wembley National Stadium

has helped him in his approach at Wembley, most noticeably in the coup of pulling in Microsoft ... of Microsoft is testament to what Wembley can offer brands. We're looking for four founding partners ...

Mark Ritson on branding: Gorilla Google has evolution problem

is under threat. Bill Gates has recently suggested that the 'magic moment' at which Microsoft's search ...

Ubisoft in £2m King Kong push

as being a launch title for the Xbox 360. Separately, Microsoft has admitted it is likely to run out ...

Professional Development: Training - Insider training

. This is also the case at Microsoft, which worked with the CIM to create the Microsoft Marketing Academy ... development. Training is designed to reflect Microsoft's marketing competencies and delivered through a mix ... community.' Microsoft staff can also take certificates and diplomas in marketing, certified by the Henley ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.