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Brand 2.0

, as every other major brand will be there -- Microsoft, Intel, Yahoo, Google, Verizon, and Kodak are among ...

Google confirms it is to take 5% stake in AOL in $1bn deal

Time Warner had been in talks with other internet companies including Microsoft's MSN and Yahoo! before reaching the agreement with Google. The deal will see AOL and Google collaborate on an online video offering, and make the Google Talk instant messaging software compatible with AOL's instant ...

Brand Health Check: Nintendo

Nintendo has always been regarded as offering something different to rivals such as Sony and Microsoft. But with gaming becoming mass-market recreation and manufacturers being forced to cater to a ... , as evidenced by the high-profile launch earlier this month of Microsoft's next-generation console, the Xbox 360 ...

AOL content could be promoted on Google if acquisition goes through

! or Microsoft," he said. He cited a recent Goldman Sachs report that claimed eBay or IAC/InterActive would ...

CEOs must infuse the entire company with the spirit of corporate social responsibility

. Literally. Microsoft voluntarily included parental control technology on its newest video game console ...

Microsoft links up with MCI for PC-to phone service

LONDON - Microsoft is to unveil a computer-to-telephone call service as part of a relaunch of its

Branding News: Design choice - Xbox 360

Microsoft is on the money with the look of its latest games console, the Xbox 360....stunning range of launch titles, Sony and Nintendo can only watch in awe as Microsoft cleans up ...

Avanade hires Lewis PR to replace JBA

Microsoft and Accenture’s joint consulting venture has changed its agency representation as it bids...owned by Microsoft and Accenture and targets itself at 'the 2,000 largest organisations using Microsoft ...

Websites urged to audit traffic

to secure a fair portion of UMI's marketing spend on behalf of clients such as Microsoft, MSN, Xbox, More ...

Titanic battle looms in battle for broadband boom supremacy

BSkyB, Microsoft, BT and possibly NTL and Virgin, are developing packages which will enable ... and has even forced titans like Microsoft and Sky to alter their business strategies. For years little ... as the BBC of course, on the broadcasting front, to a new wave of competition, led by the likes of Microsoft ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.