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The Work: New Campaigns - The World

XBOX 360 - JUMP ROPE - US Project: Jump rope Client: Microsoft Xbox Brief: Promote the launch ... Exposure: National TV THE LOWDOWN Demand for the Xbox 360, Microsoft's latest games console, has ... wealthier individuals have been shelling out up to $5,000 on eBay. Microsoft backed the launch with some ...

Close-Up: Live Issue - Do advertisers need global digital specialists?

,735 Global accounts: HP, General Motors, eBay, Microsoft The lowdown: One of the market leaders in the US ...

The World: Cape Town - Wunderman enters South Africa with ORD tie-in

The resulting outfit, WundermanORD, will be the largest below-the-line agency in South Africa, with a client list including Microsoft, Sony Ericsson, Coca-Cola and the J B, Smirnoff and Jose Cuervo drinks accounts. The partnership will be a non-equity affiliation, with participants sharing clients ...

Adwatch: The weekly analysis of advertisement recall

38 12= (-) Microsoft MSN McCann-Erickson/Universal McCann 34 12= (-) Asda Publicis/Carat 34 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.