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Branding News: Design choice - Xbox 360

Microsoft is on the money with the look of its latest games console, the Xbox 360....stunning range of launch titles, Sony and Nintendo can only watch in awe as Microsoft cleans up ...

Google and Sun Microsystems set to challenge Microsoft with Java technology

LONDON – Google looks set to increase its rivalry with Microsoft following a deal with Sun...and contacts list -- features that are similar to Microsoft's Office Outlook email service. Microsoft Office ... equivalents. Last year Microsoft's Office accounted for 29% of Microsoft's revenues and 41% of its ...

HTW expands planning with Reed appointment

such as Vodafone, M G Investments and Microsoft. During his five years at EHS Brann, Reed worked across ...

Marketing Research Awards: Telecommunications and IT

: O2 Agency: Intrepid Consultants COMMENDED Client: Microsoft Agency: Intrepid Consultants ... O2 did not make the mistakes of networks which launched more speedily. COMMENDED Microsoft ... challenged Microsoft's existing model, producing a series of fresh definitions of consumer behaviour based ...

Microsoft backs GCap downloads

Microsoft has signed a £750,000 deal to sponsor GCap Media's radio music-download service...The Hear It, Buy It, Burn It service, which originated on GWR before its merger with Capital and uses Microsoft technology, will now be extended to GCap Media's flagship stations, including 95.8 Capital FM and Xfm. Microsoft Windows XP will sponsor live streaming media via an audio message on GCap ...

The World: Cape Town - Wunderman enters South Africa with ORD tie-in

The resulting outfit, WundermanORD, will be the largest below-the-line agency in South Africa, with a client list including Microsoft, Sony Ericsson, Coca-Cola and the J B, Smirnoff and Jose Cuervo drinks accounts. The partnership will be a non-equity affiliation, with participants sharing clients ...

Marketing Society Awards for Excellence 2005: Internal marketing

WINNER Client: Microsoft UK Agency: Creative Direction COMMENDED Client: British Gas Agency: In-house WINNER Microsoft decided that it wanted to concern itself not only with new ... for the message Microsoft was trying to convey, attracting employees to the project. Buoyed by the involvement ...

Media: Strategy Analysis - Campaigning against pen and paper

Brand: Office OneNote 2003 Client: Microsoft Brief: Sell Microsoft's OneNote Target ... Virals: The Viral Factory STRATEGY MRM Partners was asked to promote Microsoft Office OneNote - a ... . Microsoft's endgame was to drive downloads of a trial version. Communicating with a large audience on a ...

Microsoft to publicise new Windows operating system through bloggers

LONDON - The involvement of blogging in marketing has taken a step up with the news that Microsoft...Microsoft is planning to release a trial version of the system, which has been nicknamed Longhorn, this summer. The full version is likely to emerge in late 2006. It is looking for 20 bloggers from its ... ", according to Microsoft's employer Robert Scoble, who writes a blog about the company. The software ...

Microsoft XP global ads aim to invoke passions

Microsoft is launching a multimillion-pound global advertising campaign to promote its Windows XP...The TV and press ads, which break in the UK on 2 May, are the latest stage of Microsoft ... such as music and film by using the software applications and devices that use the system. Microsoft ... . Each of the ads depicts the Microsoft Windows logo placed over a person's heart to symbolise how ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.