Branding News brief: Fiat Auto UK teams up with Xbox
26 Jan 2005
Fiat Auto UK has teamed up with Microsoft games console Xbox to develop two limited-edition cars
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Bill Gates wants your business
28 Jan 2005
One of the richest men in the world has his sights set on the ad industry. The Microsoft founder...-word in the interview. Microsoft is off the menu today, as are questions about personal wealth. But Corbis' current push for a Madison Avenue client list dovetails with the thrust Microsoft is making into media through its ... Microsoft, Corbis and, particularly, his charitable foundation, Gates passionately believes he's helping us ...
Future shocks
25 Jan 2005 | by MediaWeek
, Microsoft and Nokia all start selling mobile TV players to the mass market. Honda announces plans to install ...
In memory of the liquid lunch
25 Jan 2005 | by MediaWeek
fast: Microsoft’s first Windows 1.0 operating system went onto the market; cellphones were introduced ...
Hotmail links with Outlook in MSN subscription service
24 Jan 2005 | by Jennifer Whitehead,
will receive the latest version of Microsoft Outlook; automatic updates when a new version is available; 2GB ... from Microsoft and is perfect for individuals who really want to get the most out of their email ...
Microsoft in UK comms revamp
21 Jan 2005
Microsoft has revamped its UK PR operation, shifting MSN UK head of image and reputation Bronwen...Group PR manager Hugh Davies will take on another newly created role, head of PR, as part of the revamp, which comes in the wake of UK head of corporate affairs Karen Bergin’s exit last month (PRWeek, 10 December 2004). Kunhardt reports to Microsoft UK managing director Alistair Baker, while Davies ...
Media: Strategy Analysis - Microsoft tries touchy-feely tactics
21 Jan 2005
Brand: Microsoft corporate brand Client: Microsoft Brief: Create a more positive and emotional connection with key target groups. Influence their perception of Microsoft as a responsible leader Target ... : McCann Erickson Outdoor: International Poster Management STRATEGY While Microsoft is admired for its ...
Profile: The true blue at Red - Mike Morgan, chief executive, The Red Consultancy
21 Jan 2005 | by Ian Hall
, Morgan is quick to point out the variety of business it handles, such as B2B work for Microsoft MSN ...
People moves: Microsoft UK
19 Jan 2005
at Microsoft UK....Kunhardt has worked at the company for 10 years, most recently heading MSN UK's image and reputation team. In her new job she will create policy and develop perceptions of the Microsoft brand. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
