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MTV moves more into mobile with Mobile Media Group

with user-generated programming with channel MTV Flux. In October, MTV and Microsoft embarked on a ...

Nintendo to promote Wii console through MSN peel ad campaign

LONDON - Nintendo has agreed a deal with Microsoft Digital Advertising Solutions to promote...and Windows Live packages. According to Microsoft, it is the first time that peel ads have been used on the MSN Homepage to promote a product. Katy Adelson, digital marketing manager at Microsoft Digital ...

The Annual 2006: Top 10 direct mail campaigns

: Vaughan Townsend Art director: Jo Jenkins 2. MICROSOFT WINDOWS MOBILE It's too early to tell how well this will fare at the awards, but this latest execution for Microsoft is yet another shining ...

The Annual 2006: Top 10 DM creative directors

. The account that gets him most recognition these days is Microsoft. How he gets groundbreaking ideas ...

Mark Ritson on branding: Media brands must diversify or die

. Microsoft is, well, Microsoft. Any of them could emerge triumphant in a market that promises untold profits ...

Andrew Walmsley on digital: Wi-Fi will lead a convergent future

, and to the great irritation of everyone else in the house. Microsoft bought the company for an estimated $500m ...

Ex-Times Online editorial director joins Microsoft

LONDON - Peter Bale, former online editorial director at The Times, is joining Microsoft to take...editor of FTMarketWatch. At Microsoft, Bale will sit on a new leadership team, which has been drawn together to help Microsoft improve the online experience and create innovative advertising packages ...

Is there room for BT Vision?

this week. BT's 3m broadband customers who buy a Philips-made, Microsoft-powered set-top box will be able ...

Digital Branded Content: The risks and rewards of the branded blog

, with companies including General Motors, Microsoft and Sun Microsystems at the forefront. In the UK it is still ...

Media: Emap Advertising signs deal with Microsoft

Emap Advertising has signed a deal with Microsoft to launch the Xbox 360/FHM Global Challenge

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.