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The Annual 2006: Top 10 direct mail campaigns

15 Dec 2006

: Vaughan Townsend Art director: Jo Jenkins 2. MICROSOFT WINDOWS MOBILE It's too early to tell how well this will fare at the awards, but this latest execution for Microsoft is yet another shining ...

The Annual 2006: Top 10 DM creative directors

15 Dec 2006

. The account that gets him most recognition these days is Microsoft. How he gets groundbreaking ideas ...

Direct choice: Microsoft Windows Mobile

01 Nov 2006 | by Caitlin Ryan, Executive creative director, Proximity London

When I first opened this box from Microsoft, the unmistakable and very evocative aroma of green grass is what hit me first. In this cloud of grassy overtones, I read the copy, which explained the benefits of being able to work anywhere - even in the park. With BlackBerry being the executive toy ...

The Direct Approach: Rules of engagement

06 Oct 2006 | by Shelford Chandler, Catherine Gale, The Marketing Store Worldwide

brands including Adidas, Earthlink, Microsoft and Jeep, have shown that new ways of enabling and engaging ...

Direct News brief: Microsoft hires Channel Advantage

04 Oct 2006

Microsoft has hired field marketing agency Channel Advantage to demonstrate its latest operating

Tesco.com on track to hit £1bn sales mark this year

03 Oct 2006 | by by Jennifer Whitehead

revealed it was taking on Microsoft with the launch of a range of cut-price software. Its version of office software will retail for under £20, while the Microsoft Office basic package starts at £199.00. If you ...

Clark McKay & Walpole makes raft of senior hires

28 Sep 2006 | by by Daniel Farey-Jones

Wunderman, where he was a business director on a number of accounts including Microsoft. He will work across ...

Axon takes on former Restaurant editor Johnston

18 Sep 2006 | by by Sarah Woods

publications for Microsoft, Alliance Leicester, Miller Homes and Goldfish credit cards. Ellen Brush ...

Microsoft hands Vista job to SMP

13 Sep 2006 | by by Staff

LONDON - Microsoft has hired direct marketing agency SMP to launch its latest Windows platform...A range of online and off-line initiatives, driving prospective customers to a Vista microsite for a guided demo, will support a TV campaign breaking in January. Microsoft's advertising is handled by McCann-Erickson. The launch of the platform had been scheduled for this year, but has been postponed ...

Marketing league table: Customer publishing - Customer publishing leagues

13 Sep 2006 | by David Tiltman

owned. Managing director Jon King. 82% consumer, 12% B2B, 6% internal. Clients include Microsoft, Lexus ...

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