18 Dec 2006
| by by Mark Banham
with user-generated programming with channel MTV Flux.
In October, MTV and Microsoft embarked on a ...
15 Dec 2006
Microsoft Digital Advertising Solutions has launched a global advertising web site to provide...The site currently offers information for MSN, Windows Live, Live Search and Microsoft Office Online. The site comprises three main sections: advertise, research library and creative inspiration ...
news from the Microsoft Digital Advertising Creative Awards, and also has a searchable ad gallery ...
15 Dec 2006
| by by Alex Donohue
LONDON - Nintendo has agreed a deal with Microsoft Digital Advertising Solutions to promote...and Windows Live packages. According to Microsoft, it is the first time that peel ads have been used on the MSN Homepage to promote a product.
Katy Adelson, digital marketing manager at Microsoft Digital ...
13 Dec 2006
| by Robyn Lewis
Microsoft's pan-European and UK Xbox account has been handed to Edelman and its consumer agency...Dave Bennett prepares to join Edelman as regional client relationship manager (Microsoft).
Xbox head ...
L just six months after joining Microsoft in 2001 and has worked closely with Bennett since then ...
( PRWeek , 13 October 2006).
Edelman will co-ordinate Microsoft's Xbox comms strategy across 21 European ...
12 Dec 2006
| by Media Week
Sponsored by Microsoft's new Xbox 360 and launching this Friday, Mi-Xfm
has been created by GCap's new-media team in a bid to enhance
interactivity of the Xfm brand. At the time of launch, the service will include four different music
genres for users: Xfm Chill, a collection of ballads and laid ...
12 Dec 2006
| by Media Week
IDS, AN Digital Integrated Media, Microsoft Digital Advertising Solutions, In Situ...TO UNDERSTAND ONLINE WORLD Alex Marks, Head of trade marketing, UK Microsoft Digital Advertising
Solutions ...
12 Dec 2006
| by Media Week
platform, launches May - Microsoft launches Microsoft AdCenter - Creation of Associated Northcliffe ...
08 Dec 2006
| by by Staff
LONDON - Peter Bale, former online editorial director at The Times, is joining Microsoft to take...editor of FTMarketWatch.
At Microsoft, Bale will sit on a new leadership team, which has been drawn together to help Microsoft improve the online experience and create innovative advertising packages ...
06 Dec 2006
| by by Andy Fry
this
week. BT's 3m broadband customers who buy a Philips-made,
Microsoft-powered set-top box will be able ...
05 Dec 2006
| by Media Week
brands are heavy users of event marketing:
eBay, Google, Microsoft, AOL, et al. Airtime providers ...