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Profile: Making the connection - Niall O'Keefe, marketing director, PC World

'Keefe - as contributing to a 25% slump in group profits; the store's buyers had overestimated demand for Microsoft ...

The Work: New Campaigns - The World

-ray capability may have a pivotal role to play in the battle between Sony and Microsoft for domination ...

Sector Insight: Computer retail - PC proliferation opens channels

, there is also less reason to upgrade regularly, although changes such as Microsoft's roll-out of its Vista ...

Amazon gambles on ebook market with Kindle

LONDON - Online book giant Amazon is taking on the likes of Microsoft with the launch...with similar products, such as the Gemstar Rocket, the HP Jornada, the Sony Reader and Microsoft s Tablet ...

City Republic: Nike, US interest rates and C4's birthday

as Microsoft. P G s shares actually fell by a chunky 3.5% on the Dow Jones Index, having disappointed some ...

Can Sainsbury's escape the Qataris?

but the tidal wave of money pouring into Microsoft. The software giant announced quarterly net income of $4 ... it s belatedly trying to catch Google), everything else is going like a train. Microsoft s shares rose 9 ...

Facebook's big sell

reviews. Microsoft and Google are so convinced of the commercial potential of Facebook ...

Marketing League Table: Sales promotion - Sales promotion leagues

directors Chris Simpson, Simon Mahoney. Clients include Microsoft, Kimberly-Clark, Sandisk ...

M&S is the fastest-growing brand in world

Electric came in second globally, the same position it held last year. Last year s leader, Microsoft ...

The new marketing metric: Net Promoter Score

69 -9 Sensodyne 60 54 6 Nokia 60 65 -5 Microsoft 59 37 22 Clairol Herbal ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.