to remove filtersPlantronics appoints Creative Direction to integrated account
11 Dec 2007 | by Daniel Farey-Jones
toolkit and incentives. The agency s other clients include Fujitsu Siemens Computers, Microsoft ...
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Viacom hands Microsoft ad contract
20 Dec 2007 | by Tristan O'Carroll
LONDON - Viacom has unveiled a deal that will allow Microsoft to sell display advertising across...Microsoft replace the current seller of Viacom s ads, DoubleClick, which Google is attempting to buy. Google ... . The deal will see Microsoft serve graphical and video ads across Viacom s several hundred US websites. Viacom will also license its content for use on Microsoft products such as MSN and the Xbox 360. ...
Microsoft seeks agency for $50m assignment
19 Nov 2007 | by Staff
NEW YORK - Microsoft has briefed four agencies to pitch for a creative assignment estimated...Microsoft s lead agency, McCann Erickson in San Francisco, will be pitching along with WPP Group ... -related creative assignment, and a decision is expected in January. A Microsoft spokesman said: We are soliciting ... duties for the assignment would be handled by Interpublic Group s Universal McCann, Microsoft s lead ...
City Republic - Apple rescues global stock markets
24 Oct 2007 | by Stephen Foster
Ever since commercials director Ridley Scott blasted a hole in the gong of ignorance in 1984 (the ad that launched the Macintosh computer -- which only ran once, by the way) Apple has struggled to make the world the way it wanted to and fought a losing a battle with Microsoft (Bill Gates ...
3 enters videogame branding with THQ deal
03 Oct 2007 | by Jacquie Bowser
the Juiced 2 video game. The game is compatible with Microsoft s Xbox 360, Sony s PlayStation 2, 3 and PSP ...
Vodafone launches music downloads in time for Christmas
11 Sep 2007 | by Nikki Sandison
range of open system devices such as Microsoft Windows Mobile handsets. Frank Rovekamp, global chief ...
Bebo and Microsoft agree deal for instant messaging service
22 Aug 2007 | by Alex Donohue
LONDON - Bebo has agreed a deal with Microsoft to implement the software giant's Windows Live...between the site and Microsoft s free-to-download Windows Live services, allowing for better integration between the two. Microsoft will also introduce a Windows Live instant messaging service, allowing Bebo ... , the first one Microsoft has made with a social networking website for instant messaging, will aim to close ...
Microsoft restructures ad sales following aQuantive deal
14 Aug 2007 | by Daniel Farey-Jones
LONDON - Microsoft has formed a new business group dedicated to online advertisers, following...Atlas, Drivepm, MSNDR and Microsoft AdCenter, as well as emerging media such as in-game and mobile ads, and the agency arm Avenue A/Razorfish. As part of the restructure, most of Microsoft s advertising services ... . The Microsoft Digital Advertising Solutions sales force will continue to be part of this group. Other ...
Coca-Cola leads Interbrand league of global brands
27 Jul 2007 | by Nikki Sandison
LONDON - Coca-Cola has retained the top spot above Microsoft and IBM in BusinessWeek's annual...(on 2006) Country of Ownership 1 Coca-Cola 65,324 -3% US 2 Microsoft 58,709 3% US 3 IBM 57,091 2% US ...
GCap to run Microsoft-backed online TV shows
22 Jun 2007 | by by Ben Bold
LONDON - GCap Media has signed a promotional deal with Microsoft that will see it run a series...The 100,000 advertiser-funded partnership will enable Microsoft to promote its 2007 Office system ... McKellar, Microsoft s marketing communications manager, said: The GCap partnership provided us with a vehicle for getting people genuinely interested and excited about the release of the 2007 Microsoft Office ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
