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Xbox hosts televised music event

19 Dec 2008 | by Arif Durrani

LONDON - Xbox, Microsoft's video game console, is set to host a gig tonight called Campfire...host video-footage and behind the scenes out-takes and interviews. This partnership is Microsoft ...

Evolve or die

18 Nov 2008 | by Ben Bold

-SERVICE DIGITAL AGENCY - Avenue A/Razorfish Chris Perry and Neil Miller founded the now Microsoft-owned Avenue A ...

Cloud-based services create new source of ad inventory

12 Nov 2008 | by Richard Eyre

, Microsoft announced its own plunge into Cloud computing with Microsoft Azure. Such a strategic shift ...

Is sales service satisfactory at digital media owners?

11 Nov 2008 | by Staff

According to the IPA Digital Media Owners Survey, companies such as Microsoft and Bebo provide

Online Ad Networks - Faces to know

11 Nov 2008 | by Ben Bold

and we are still forecasting growth. Chris Maples Sales director, Microsoft Advertising Microsoft ... , and then it was acquired by Microsoft last summer. The business now employs 50 staff and deals with all the UK s top agencies. Chris Maples is the former managing director of DrivePM, who became sales director of Microsoft ...

Platform-A signs AXA-owned website as first UK customer

07 Oct 2008 | by Milly Glaister

-savvy users. The launch of Platform-A comes as rivals Microsoft and Yahoo roll out new integrated display ad ... their own and their partners' sites. Meanwhile, Microsoft plans to launch a simplified platform, although ...

Planet Media - A speed-read guide to the major developments of the week

07 Oct 2008 | by Staff

Media, IPC, Association of Online Publishers, Facebook, Blinkx, Microsoft, UBC Media, GMG Radio Sales...breaking news, business analysis, arts footage and original weekly shows. Microsoft widens search Microsoft has unveiled further plans for its new European Search Technology Centre, as part of a drive ...

This Is What I Do: Tom Pearman, Microsoft

02 Sep 2008 | by Media Week

Tom Pearman gives Media Week an insight into working at Microsoft...presence and portfolio of Microsoft, in an industry that's evolving as fast as online. The quality ...

Eyeconomy's Liraz Birnbaum finds LA colourful, vibrant and cool

02 Sep 2008 | by Hayley Pinkerfield

Los Angeles LA is rapidly becoming the US capital of new media. The biggest film studios and TV networks in the world are here, embracing the internet. Key players such as Google, Fox Interactive (MySpace), Yahoo and Microsoft know that if you want appealing content, you must talk to Hollywood. They ...

WPP in talks to buy Microsoft's Avenue A

26 Aug 2008 | by Adam Hill

LONDON - WPP is in discussions with Microsoft regarding the possibility of buying the latter...Microsoft purchased Avenue A/Razorfish last year as part of a trio of businesses in a $5.9bn deal from aQuantive, but one estimate put the company's current value as low as $800m. The reports have ... as attractive to Microsoft, could be offered along with some cash by WPP as part of any deal. Avenue A ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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