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Branding: Brand in the news - New Xbox Experience

Would you fancy taking part in a revolution that, according to Microsoft, is as ground...Microsoft's campaign is probably an attempt to gain a juicy piece of the DVD market; a record 52m were sold in the UK last quarter. There is a herd of rivals aspiring to become the nation's favourite ... of their entertainment, but it is a fair attempt from Microsoft to include as many services as possible within equipment ...

Cheeze to handle Exclaimer's paid search and SEO account

LONDON - Exclaimer, a provider of mail utilities and software add-on products for Microsoft...Cheeze will be tasked with helping drive trials and sales of Exclaimer software with businesses of all sizes, Microsoft resellers and IT consultants. To achieve this, Cheeze will review Exclaimer's Google Adwords campaign and restructure the company's site for improved SEO. Pete Oxlade, group account ...

MillerCoors appoints Initiative and DraftFCB to $400m US media account

Groupe's Digitas and Microsoft Corp's Razorfish. The review was called in October, almost a year after ...

Microsoft service let parents read Noddy bedtime stories remotely

LONDON - Microsoft has partnered with Chorion, the family entertainment company and owner...of marketing for Microsoft Advertising said: 'By bringing relevant and interactive content to consumers, brands ...

Travel social network WhereAreYouNow signs first mobile advertiser

T-Mobile is the first advertiser to run its adverts across the WAYN mobile site, following WhereAreYouNow's appointment of Microsoft ScreenTonic as its exclusive mobile advertising partner. Microsoft ScreenTonic will provide WAYN with mobile media sales, campaign management and a mobile ad serving solution ...

The World: California - Jerry Yang to step down as Yahoo! chief executive

Microsoft's $44.6 billion takeover bid.

Diary: Water-cooler monitor

's exit from the Yahoo! CEO post. The 8 mins ill-fated talks with Microsoft have dented ...

Microsoft says no to Yahoo! acquisition but open to search deal

WASHINGTON - Microsoft chief executive Steve Ballmer sent Yahoo!'s share price plummeting yesterday...Ballmer told shareholders that Microsoft had no plans to acquire Yahoo! He said: "Let me ... !. We have moved on." In May, Microsoft abandoned a $44.6bn ( 29.6bn) bid for Yahoo! after ... that Microsoft remained open to a potential online search deal with Yahoo! After talks over the offer ...

Saha leaves Agency Republic for TBWA

Saha, the former head of advertising and brand for Microsoft Xbox EMEA, joined Agency Republic in October 2007. He replaced Patrick Griffith, who left the agency to set up Work Club alongside the former executive creative director, Andy Sandoz, and Martin Brooks, the former chief executive of Zulu ...

Decker and Miller top list for Yahoo! CEO role

during the blocked Microsoft takeover and failed Google deal could hurt her chances, said analysts, who ... that whoever Yahoo! selects is likely to face another possible offer from Microsoft for its search business ... of action for Yahoo! -- to sell all or part of its company to Microsoft. Jerry Yang's resignation from his ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.