to remove filtersStarbucks partners with Bono charity in holiday promotion
30 Oct 2008 | by Staff
the charity, including Gap, Apple, Microsoft, Converse, Hallmark, American Express and Motorola. Last year ...
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Annual: Top 10 Worst Celeb Ads
12 Dec 2008
footballer's knot in it. 10. Microsoft, various Just when you think that this ad, which uses the idea of mixing celebs and real people together to show just how universal Microsoft is, is too saccharine ...
Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
The Work: New Campaigns - The World
29 Aug 2008
extensive political coverage without bias. MSNBC, a joint venture between Microsoft and NBC, was founded ...
The week in marketing
27 Aug 2008 | by Staff
the role. Microsoft signs stars Microsoft is aiming to boost its brand image through a global ... , appearing along-side Microsoft founder and chairman Bill Gates. ...
Kellogg signs Dame Kelly Holmes as brand ambassador
04 Jul 2008 | by Gemma Charles
, the latest push also include online work. Kellogg has signed a deal with Microsoft Live Search to promote the campaign via MSN and Hotmail. Consumers visiting the promotion's website will be able to use Microsoft ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft ...
Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
Microsoft s Halo 3, which had held the record for the sum earned in a day by an entertainment product ... , at Massive, the in-game advertising network owned by Microsoft. Jean-Paul Edwards, head of media futures ...
Darfur group gives low marks to Olympics sponsors and promises wave of protests
24 Apr 2008 | by Bill Britt
, Microsoft, Samsung and Visa. The nine remaining sponsors received Fs: Anheuser-Busch, Atos Origins, BHP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
