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Google joins world's top 10 brands as Microsoft slips

for the first time, with Coca Cola remaining top as Microsoft slips to third place....the number one brand for the eighth year in a row, while IBM replaced Microsoft in second, with Bill Gates ... 59,031 3% US Microsoft 59,007 1% US GE ...

The impact of Google's first 10 years on marketing

. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4 ... market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%. Overturning Google's hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: 'Microsoft ...

Microsoft acquires Ciao shopping portal in $486m deal

LONDON - Microsoft is acquiring market research firm Greenfield Online for $486m (£265.8m...deal for private equity firm Quadrangle to buy Greenfield . Microsoft said it would integrate Ciao ... , general manager for worldwide search at Microsoft. John Mangelaars, vice-president of consumer and online at Microsoft Europe, Middle East and Africa, said: "Ciao's success has been led by a team ...

Google beats Microsoft to become UK's top consumer brand

LONDON - Google has knocked Microsoft off the top spot to take the crown of the UK's most popular...The search engine moves up two places from the number three spot last year, knocking Microsoft into second place and Mercedes Benz into third. The survey was compiled by the Centre for Brand Anaylsis ... brand in a Superbrands survey of 1,500 professionals earlier this year. Despite Microsoft's drop ...

City Republic: fears of high street downturn hit M&S

? Strange days indeed. Microsoft goes back for (some of) Yahoo! The Wall Street Journal reports that Microsoft has been talking to media owners (including the WSJ's new owner News Corporation) about a deal to break up Yahoo!. Yahoo! shareholders are still enraged that Yahoo!'s Jerry Yang turned down Microsoft ...

Power 100 Marketers of 2008: 51-100

, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft ...

City Republic: Why good news from Marks could be a bad sign

. It all adds up to a big Ouch! Suddenly Yahoo! is a hot company Microsoft may have wanted to swallow ... ! to give it greater access to automatic ad placement. And on Sunday, Microsoft said that it was interested in buying Yahoo! s search business to create a Google rival. This is really why Microsoft wanted to buy ...

City Republic: Big week for US news as tech giants report

LONDON - It will be a big week for US news as we look to see what Yahoo!, Apple and Microsoft...! on Tuesday, Apple on Wednesday and Microsoft on Thursday. It s certainly D-Day for Yahoo!. Unless ... to Microsoft s $44bn bid. Microsoft is expected to provide further strong earnings as it s profiting ...

The World: Taipei - BBDO Taiwan appoints Chang as creative director

She joins the agency from Toplan Marketing Communication, where she has run the creative department for the past three-and-a-half years. Her portfolio includes campaigns for 7-11, Motorola. Kraft Foods, Starbucks, Microsoft and Kimberly-Clark. Her agency career also includes spells at Ogilvy ...

City Republic: Northern Rock looks forward to private sector rescue

, Motorola and eBay on Wednesday and Microsoft and Sun Microsystems on Friday. We could do with a bit ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.