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Agencies vie for Microsoft

with Microsoft....coup for 3 Monkeys and could lift the agency to a new level . Microsoft s head of PR Philippa Snare ... reorganisation of the company and that Microsoft had realigned the business to ensure a greater focus ... Microsoft s consumer PR accounts including Hotmail. Snare said that Microsoft would be working ...

Chameleon names boss

Loynes joins from Edelman where he was associate director and led the business IT and telecoms team. He has been in the b2b technology sector for ten years, creating campaigns for brands such as Microsoft and Motorola and working in-house at global IT company Novell. At Chameleon, Loynes ...

The Week: People News - Microsoft hires ad duo

Microsoft Advertising has appointed Katherine Ellis and Caroline Mastoras to the roles of FMCG

Branding: Brand in the news - New Xbox Experience

Would you fancy taking part in a revolution that, according to Microsoft, is as ground...Microsoft's campaign is probably an attempt to gain a juicy piece of the DVD market; a record 52m were sold in the UK last quarter. There is a herd of rivals aspiring to become the nation's favourite ... of their entertainment, but it is a fair attempt from Microsoft to include as many services as possible within equipment ...

Microsoft service let parents read Noddy bedtime stories remotely

LONDON - Microsoft has partnered with Chorion, the family entertainment company and owner...of marketing for Microsoft Advertising said: 'By bringing relevant and interactive content to consumers, brands ...

Travel social network WhereAreYouNow signs first mobile advertiser

T-Mobile is the first advertiser to run its adverts across the WAYN mobile site, following WhereAreYouNow's appointment of Microsoft ScreenTonic as its exclusive mobile advertising partner. Microsoft ScreenTonic will provide WAYN with mobile media sales, campaign management and a mobile ad serving solution ...

Xbox positions itself as low-cost home entertainment

, allowing films to be viewed online through the Xbox 360 interface. The Microsoft-owned brand confirmed ... deal in the UK. This Christmas, Microsoft will also back the launch of the latest title in the Banjo ...

The Week: People News - Highfield quits Kangaroo

to join Microsoft UK. Highfield will take the new role of managing director and vice-president, consumer

The Week: City News - Ballmer ends Yahoo! hunt

Steve Ballmer, the Microsoft chief executive, has rejected speculation that the company would

The World: Shanghai - OgilvyOne creates joint venture with iconmobile

The partnership, which will have its headquarters in Shanghai, will focus on mobile design and technology, initially targeting multinationals that "already know what they can do with a mobile". Both parties will have a 50 per cent stake in the venture, which has already secured Microsoft as a client ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.