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Travel social network WhereAreYouNow signs first mobile advertiser

T-Mobile is the first advertiser to run its adverts across the WAYN mobile site, following WhereAreYouNow's appointment of Microsoft ScreenTonic as its exclusive mobile advertising partner. Microsoft ScreenTonic will provide WAYN with mobile media sales, campaign management and a mobile ad serving solution ...

InterContinental mounts geo-targeted campaign with Multimap web service

LONDON - InterContinental Hotels Group is linking up with Microsoft's online mapping service..., director of mapping, local and shopping for Microsoft, said: 'The advertising is only shown to people ...

The impact of Google's first 10 years on marketing

. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4 ... market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%. Overturning Google's hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: 'Microsoft ...

Power 100 Marketers of 2008: 51-100

, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft ...

EasyJet reworks booking website

-time to bypass the need for separate searches for each destination. EasyJet has also integrated Microsoft ...

Top 100 online advertisers

15,784,993 -18.79% 9.89% 4 Capital One 14,736,009 827.86% 26.04% 5 Microsoft 14 ... and friends. Microsoft remained the fifth-biggest online advertiser, investing 14.5m. Fellow computer brand ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.