Search results for Microsoft

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BBC Worldwide signs Dobson

30 Sep 2008 | by Ben Bold

LONDON - BBC Worldwide has confirmed the appointment of Chris Dobson, previously Microsoft's most

VideoEgg launches AdFrames in the UK

30 Sep 2008 | by Dan Leahul

-Cola, Nokia, GM, Mazda, Microsoft and Nike, have used the AdFrames service. Microsoft was the first company ...

VideoEgg launches interactive AdFrames format

29 Sep 2008 | by Milly Glaister

format, including Samsung, Nokia, Microsoft, Nike, Coke, GM and Mazda. On average, users shave spent ...

Xbox ads move brand into family territory

26 Sep 2008 | by Dan Leahul

by the Microsoft brand's biggest marketing spend since its launch in 2005....an emotional engagement with new audiences." Microsoft dropped the price of the Xbox 360 last week and saw a ... Microsoft reached a new milestone, confirming it had shifted 6m units across Europe since 2005. An entry ...

Labour Conference Special - The week in Manchester

26 Sep 2008

to communicate with voters. Sony , Microsoft and Nintendo are lobbying against government plans to change ...

The Week: Advertising news - Google is a top-ten brand

26 Sep 2008

The internet giant rose ten places from 20th to tenth in the branding consultancy's annual chart, in which Coca-Cola comfortably remained in pole position, with a brand value of $66.67 billion. IBM moved up to second place in the list, with a brand value of $59.03 billion, pushing Microsoft down to third. ...

From the Editor - Politicians see blogs as a new battleground

25 Sep 2008 | by Danny Rogers

, these days many firms (McDonalds, Dell, Microsoft) are also at the cutting edge in terms of monitoring ...

Yahoo! to re-enter talks with AOL

24 Sep 2008 | by Staff

The move comes as Yahoo! faces an investigation on two fronts over its controversial search advertising partnership with Google. The talks between the two companies pick up where they left off earlier this year as Yahoo! cast around to find a partner to help it see off Microsoft's $44.6bn bid. A talked ...

Video games industry fights age rating plan at Labour conference

23 Sep 2008 | by Gemma Charles

consultation. But ELSPA's members, which include Nintendo, Sony and Microsoft, are alarmed by the new ...

Marketing Digital Report: Your online small ads

23 Sep 2008

, according to Cedric Chambaz, marketing manager of Microsoft adCenter. 'It's not about money,' he says. 'Or ... targeting we do,' says Wilson. 'We use Google and Yahoo!, but for us, Microsoft is the best-performing site ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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